Inquiry Of Internet And Agricultural Products Marketing System

People are paying more and more attention to “Internet plus” technology in the social atmosphere of popular entrepreneurship and innovation benefiting from the Chinese economy that in the new normal state.And in the process of promoting the new urbanization and the modernization of Agriculture,thus the marketing of agricultural products is highly valued.Born in this over-all situation,the marketing system of “Internet plus” agricultural products in our country starts late and has lots of problems to be settled.However,being a matter of national strategy,it has great potential.Based on the marketing mode,channel and current situation of traditional agricultural products,we can find many problems exist in such areas as products,distribution channel,pricing,and logistics.To solve these problems,“Internet plus” technology is brought in.Apart from the introduction to concept,mode and present conditions of “Internet plus” agricultural products marketing,the paper will also illustrate its advantages and far-reaching significance to modern agriculture.The portfolio strategy of “Internet plus” agricultural products marketing system consists of these parts.They are product strategy,pricing strategy,promotion strategy packaging strategy and talent strategy.Instead of being independent,the four parts constitute an interdependent and interacted organic whole,their improper combination will cause relevant issues.To establish the marketing system,we have to break the restrictions of infrastructure,social environment,laws and regulations.This paper puts forward corresponding countermeasures as follows: strengthen infrastructure construction,especially focus on cultivating platform construction and improving logistics construction;optimize the social environment building,including the development of new marketing concept and establishment of credit system;construct a sound legal system centering in improving farmers' rights and “Internet plus” safety.