The Study On Internet Marketing Of Fruits Products In Xinjiang

Along with information-based and the influence of the globalization,Earthshaking changes have taken place of competition rule in the market, such asproduct, price, brand, service and prestige.etc,consumed principle and consumption tohabitually also immediately change, traditional marketing principle has already beenno longer suitable for the need of the market competes, the Internet marketingexpands new marketing outlet in the market for fruit in Xinjiang.Fruit in Xinjiang has the reputation of its special growth environment and goodquality, under the situation that Xinjiang continuously extends plant scale of trees andfruit yield, the fruit marketing effect do not work and exists the phenomenon of"producing more but selling little".The Internet marketing is the outcome that adjustsa modern information society change and network technique development, contrasttraditional marketing means, the Internet marketing has already displayed prosperousvitality and the stamp of the age.Make use of the Internet marketing to the fruitmarketing in Xinjiang,"Mouse+cement" sale mode that creates virtual economy andreal economy to mutually moderate becomes a special feature fruit in Xinjianginevitable development direction。The seller who carries on fruit in Xinjiang Internetmarketing includes business enterprise and individual, owing to business enterprise’shas a predominance function on the market in the Internet marketing of the fruit ofXinjiang, so this research sets out the problem and corresponding measures that existsto the analytical fruit Internet marketing in Xinjiang by the angle of view of fruit inXinjiang business enterprise.This thesis adopted the documental, combines the theoretical analysis with theempirical studies、case analysis method, Internet survey、and settle the method ofquota and quantitative analysis to carry on analysis to the fruit Internet marketing inXinjiang.On the basis of definition to the concept, characteristics and contents of thefruit and the Internet marketing, combine the fruit distribute, store and present condition of marketing, analyzed development Internet marketing of necessity andmeaning of fruit business enterprise in Xinjiang, analyzed problems that occurXinjiang fruit business enterprise developing Internet marketing,such as problem thatbusiness enterprise exist itself、logistics difficulty、government support strength notenough、fruit association and agent organization not norm，To solve these problems,put forward to Strengthen talented person development and government section lead、establish The logistics system that matches with marketing, Develop leader businessenterprise of the fruit business, hold the net and hand over meeting, establishelectronic commerce industry park, Apply for a national network marketing modelbusiness enterprise and improve and perfect the Internet marketing strategy ofbusiness enterprise, improve marketing ability etc.