Research On Children's Book Publishing Strategies Oriented To The Development Of Reading Ability

Children's reading skills training is a hot topic in the field of children's reading promotion and children's education at home and abroad in recent years.Different from the domestic traditional Chinese teaching direction,the concept of children's reading skills training originates from abroad.Emphasize the training and exercise of "reading ability" for learners.In short,"reading strategy" refers to the purposeful means adopted by readers in order to complete a certain task or acquire a certain skill.Its use value lies in being able to make intangible reading activities concrete and thus provide a group of children.Gain in reading activity.Domestically,the concept of reading comprehension has sprouted in the field of children's education and has gradually penetrated into the design of traditional Chinese classroom teaching.The Ministry of Education has announced that since the fall semester of 2019,all primary and secondary school students across the country have adopted the Ministry's edition of Chinese textbooks.Compared with the previous versions,the biggest highlight of the Chinese version of the textbook is “breaking the tradition and focusing on reading”.The knowledge structure of the textbook highlights the importance of reading in multiple places,encouraging students to strengthen their reading ability,and then complete the output of reading results.Expressing;and incorporating extracurricular reading guidance into the inclass knowledge system as part of the formal teaching content;after-class practice sessions put forward systematic requirements for reading training and make clear gradient distinctions.In the lower grades,parent-child reading is encouraged,and parents are encouraged to lead their children to actively expand the scope of extracurricular reading and increase the reading volume;in the upper grades,they are calling on classic classics to read,cultivate overall appreciation and evaluation thinking,and take reading ability as one of the core literacy of language learning.Based on the current status of children's reading cultivating at home and abroad,this article mainly discusses a question: From the perspective of publishers,in China,how can we use the reading cultivating boom to increase the promotion of publishing activities and children's reading?The training of reading is based on text.The publishing unit is an indispensable participant in the promotion of domestic children's reading training in China,and is the provider of reading texts and materials.In the early market research phase,through case studies and interviews with industry insiders,this article attempts to demonstrate a conclusion: there is a certain demand for specialized reading skills training children's books in the children's book market,planning and publishing a set of reading skills for children Cultivation-oriented children's books are forward-looking and necessary in the market.At the same time,for the publishing unit,when formulating the actual publishing strategy,it is necessary to have a clearer and more intuitive understanding of "reading" itself and the children's reading ability training program,and a clear and specific framework system is needed as a reference.Part of the discussion is based on the above requirements.All in all,in view of the gradual increase in the development of reading ability in China,this is undoubtedly a good development opportunity for children's book publishers.It is necessary to launch a batch of children's books guided by reading ability to meet the needs of the market and improve The richness of children's books,education and publishing.Compared with the existing literature,the contributions of this article are mainly reflected in the following aspects:(1)This article innovatively proposes to integrate reading training projects with children's book publishing,and seek new opportunities for children's reading promotion and children's book publishing units in China.Joint development ideas;(2)Based on the author's own practical experience and children's reading education market research,this article attempts to sort out and build a grading system suitable for the development of children's reading ability in China for reference in book publishing practice;(3)this article chooses from the content The three levels of design,decoration design and promotion and marketing provide specific and operable book publishing strategies for publishing units.