Study On The Publishing Tactics Of Children’s Literature Book From The Angle Of Children’s Reading

In recent years, along with the reading activities of the dynamicdevelopment and quality education philosophy has continued to deepen,children’s reading promotional activities that are compatible with the heat isrising. Since the90s of the last century has been started, after20years ofdevelopment, in the21st century, children’s reading promotion activities hasushered in a new peak. Also, children’s publications as at present, China’spublishing industry, the most eye-catching areas, its success with children’sreading development have a direct contact, and the children’s reading of theinfluence is also self-evident.This paper treats the current development as a viewpoint. Firstly,children’s reading of the concept, the form, features, and read requirements,etc. for the definition and reference nearly3years in the “National ReadingSurvey”, and the Beijing Open Book Co. Ltd. and so on; Secondly, inconjunction with the children’s reading and psychological and physiologicalcharacteristics, the different segments of the age of the universal psychologicalcharacteristics, read psychological characteristics analysis; Finally, referenceto the above conclusions and developments in the field of the problem andrespectively set out the improvement measures and publication policy.I followed the "Study of the current situation, Identify problems, Analyzethe problem, Propose measures" to contact the children’s reading of themarketing development with children’s literature book publication, and explorethe sustainable development of Chinese children’s literature publishingindustry.