Research On The Effect Of Overseas Dissemination Of Chinese Books(2015—2019)

As a carrier of knowledge and culture dissemination books have always been the focus of the press and publishing industry since ancient times.In recent years,international cultural exchanges have become increasingly close,and cultural output has become more and more frequent.As an ancient and long-standing culture,books play an important role in the spread of Chinese culture.It can highlight the value and culture of China to foreigners from the best possible angle,which has important publicity value.In the context of globalization,the cultural exchanges between ethnic groups are increasingly close,and new diversified and integrated cultural forms are generated in the cultural exchange,which requires the participation of cultural works that can truly reflect China's excellent culture and realistic features.The overseas dissemination of books is a systematic project of book creation,book publishing,book dissemination and feedback of communication effect.In order to realize the strategic goal of "going out" of Chinese books,it is necessary to study the effect of overseas dissemination of Chinese books.This paper studies the dissemination feedback stage of Chinese book publishing activities from the perspective of dissemination science.Through quantitative analysis and case study,this paper analyzes the expressive force and influence of Chinese books overseas dissemination from 2015 to 2019.On the basis of understanding the volume scale,geographical characteristics and Book types of Chinese books "going out" in the past five years,combined with Amazon online bookstore Through the data integration of Amazon China books and China books overseas collection system,this paper introduces three dissemination effect indicators of "arrival degree","acceptance degree" and "attention degree" to investigate the implementation effect.The results show that: from 2015 to 2019,the total volume of China's Book Physical Book Export shows a downward trend,but the copyright output has a stable and substantial growth,and the relationship between commodity book output and copyright trade shows a reverse relationship;there are high "arrival degree" of Chinese books in overseas market,poor "acceptance" but high "satisfaction" feedback.On the basis of data survey,the paper finally uses the media effect theory to improve the "acceptance" of Chinese books from the overall product concept of books and diversified channel dissemination,so as to provide suggestions and directions for how to improve the overseas dissemination influence of Chinese books in the future.