Analysis Of Operation Mechanism And Communication Effect Of Overseas Chinese Media In Western Europe

The overseas Chinese media has a history of more than 100 years.The main audience is overseas Chinese.Its main development areas are Southeast Asia and North America.With the increasing number of overseas students and immigrants from China,Western Europe has become an overseas Chinese media Emerging region.The overseas Chinese media has the advantage of people-to-people exchanges.They can promote China's win-win cooperation concept and social development achievements,which can resolve doubts,increase mutual trust,and create a good international environment conducive to the development of bilateral relations between China and Europe.With the development of the Internet,a large number of overseas Chinese online media have emerged in Western Europe,which provides overseas Chinese and local people with a way to understand the latest information in China.However,overseas Chinese media in Western Europe are currently facing severe challenges such as operational difficulties,weakened influence,and fierce conflict between Eastern and Western cultures.The academic circles have little research on the literature of Western European Chinese media,and there are more descriptive and introductory studies.Therefore,this article mainly studies the problems and challenges faced by Western European Chinese media in the operation mechanism and communication effectiveness and puts forward relevant issues.The countermeasures and suggestions brought more attention to this field.This article describes the current situation of Chinese media in Western Europe and proposes that Chinese media is developing along with the trend of online media.Sort out the operating mechanism and communication effectiveness of Western European Chinese media,analyze its existing constraints,the impact of operating mechanisms on the effectiveness of communication,and the positive role of media communication.According to the current media development trend,we will focus on researching and analyzing network media,taking Hollandone as the research object,exploring its communication effectiveness,analyzing the restrictive factors of news communication,and putting forward reasonable suggestions for its long-term development.