Derrick De Kerckhove's Television Theory Research

With the rapid evolution of media technology,especially the rise and in-depth development of electronic media technology,information transmission is no longer limited by time and region,and the global information interaction and communication speed is faster and the scope is wider.Among them,television,as the mainstream media in contemporary society,plays a multi-dimensional role in information transmission,cultural entertainment and educational services.Relying on the function of TV media,mass cognitive activities and communication activities have achieved a qualitative leap.Derrick de Kerckhove is a famous communication scholar in Canada,the representative of the third generation of The Toronto School of Communication after Harold Innis and Marshall McLuhan,and the leader of The Toronto School with contemporary.Derrick de Kerckhove developed The Toronto School's academic tradition of exploring the development of civilization from the perspective of media technology,and took television media as one of the research focuses.In the television study,Derrick de Kerckhove introduction of humanities and social science such as psychology,sociology,political science and physiology of natural science related concepts to interpret the influence of television,television from two aspects of theory and practice of media shape the role of social,cultural and other fields,and on the basis of the theory of Marshall McLuhan media to further explore the television media is how to extend the function of people and the nervous system,and influence the development of the human mind.Derrick de Kerckhove reveal television's influence on the audience's mind on one hand,emphasized the generation growing up with television get into the habit of scanning,influence the construction of rational thought,to some extent reduced the mind,on the other hand emphasize television as "electronic" senses of the masses has strong democracy color,provides the global human electronic "the skin of culture",sending and receiving the global information and culture,as a social ties,connect the whole world.Based on the characteristics of television media,Derrick de Kerckhove's television research emphasizes the influence of television media on social development.At the same time,he makes a forward-looking study on the rapid development of contemporary network technology,which not only makes the research of media ecology further expand in depth and breadth,but also makes the research of contemporary television turn to the development of media.The Dissertation consists of five chapters.The first chapter introduces Derrick de Kerckhove's academic experience and theoretical background,and analysis the enlightening role played by Harold Innis and Marshall McLuhan's media research on Derrick de Kerckhove's media history and television theory.According to the historical context of media development,the second chapter analysis Derrick de Kerckhove's main views on how different media technologies in the process ofcivilization affect the information form and the audience's mind as well as the social development.Based on the development history of television media,the author puts forward some core viewpoints such as "The Collective Imagination" and "Telecracy" to explore the characteristics of mass communication of television media and explore the specific role of television media in cultural inheritance,mass participation and democratic forms.Combining with the development history of television media,he put forward the core ideas of "collective imagination" and "Telecracy",put forward the mass communication characteristics of television media,and explored the specific role of television media in cultural inheritance,mass participation and democratic forms.Based on the " The skin of culture" proposed by Derrick de Kerckhove,the third chapter explores the main functions of television as the electronic "skin of culture" of human beings,and explores the promoting role of its development in the global cultural sharing.Based on the concept of "psychotechnologies" of Derrick de Kerckhove,the fourth chapter discusses how the electronic media can be used as an extension of the public mind,and explains how the electronic media can build a public sphere in which the public can connect with intelligence,and how to promote the cultural communication,democratic interaction and other political processes of the public.The fifth chapter explores the contribution of Derrick de Kerckhove to the research of media ecology of The Toronto School from the perspective of promoting the benign development of media environment,and explores the significance of reference for the research,management and creation of Chinese television.With the continuous development of media technology,Derrick de Kerckhove always pays attention to the shaping effect of electronic media such as television and computer on society and culture.He examines the integration and development of media from a dialectical historical perspective and explores the profound influence of television on human beings and the development of civilization by combining theories of various related disciplines.This not only expands the research vein of The Toronto School,but also promotes the media theory that the contemporary media ecology research develops continuously and deeply.