Research On Knowledge Production And Dissemination Of Douyin Short Video

Iterative evolution of human knowledge and communication technologies closely related to the emergence of writing technology push from the original,through the spread of "speaking" to the text,the emergence of paper and printing to speed up the circulation of knowledge and communication,the Internet and the emergence of new media makes the knowledge dissemination completely escaped the constraints of time and space,has brought the unprecedented prosperity of knowledge.With the continuous popularization of mobile terminals and the blowout development of short video industry,douyin short video has become an important form of knowledge production and dissemination by virtue of its advantages of fragmentation,scenification and popularization.Compared with the traditional form of knowledge production and transmission,short video shows new characteristics and rules in the process of knowledge production and transmission.This new communication media is changing the way of knowledge creation and dissemination,and has become a new tool to promote the era of "universal learning".In this paper,typical knowledge cases and contents of douyin platform are selected for in-depth analysis to study the new characteristics and new rules of douyin short video in the process of knowledge production and dissemination.The first chapter studies the knowledge production process of douyin short video platform,analyzes in detail the advantages and disadvantages of two knowledge production subjects and three knowledge production modes,and discusses the new characteristics of knowledge content.The second chapter studies the knowledge dissemination process of douyin short video,explores the path of knowledge dissemination,and discusses the characteristics of knowledge dissemination,such as active agenda setting,personalized recommendation and introduction of supporting policies.Finally,it analyzes the user effect of knowledge dissemination.The third chapter analyzes the current development trend and problems of douyin short video production and communication,and analyzes the trend of knowledge production and communication of douyin short video showing the development of knowledge systemization and knowledge payment,as well as the problems such as uneven content,lack of depth and information cocoon room.The fourth chapter puts forward some feasible development strategies for the knowledge production and dissemination of douyin short video,hoping to make better use of the communication form of short video for knowledge production and dissemination.