| Scientific and technological innovation and the popularization of science are the two wings of national innovation and development,which have far-reaching impacts on the increasingly developing Chinese society.The rapid development of Internet technology with the short video is increasingly accepted,has brought revolutionary changes in the popular science knowledge,science knowledge spreading with the aid of "knowledge + short video",from the breadth and depth of influence people's life style and thinking mode,affect the development of the society,the popular science knowledge dissemination and widespread influence to the society,and the popular science knowledge dissemination mechanism is constantly change.The short video platform represented by Douyin innovates the medium and path for the dissemination of popular science knowledge,breaks the barrier of knowledge dissemination,and forms a new interactive mode for both parties,becoming the knowledge expanding container for users and gradually becoming a beneficial supplement for online learning.This short video introduces scientific knowledge,advocates scientific methods,disseminates scientific thoughts,and promotes scientific spirit,which is conducive to arousing the enthusiasm of the vast audience,especially the young users,for scientific exploration,and boosting the scientific quality of the whole people.Popular science knowledge transmission based on Douyin short video as a carrier presents a new situation in each specific knowledge transmission behavior.The constituent elements in the process of knowledge transmission coexist in the knowledge transmission system with their specific movement methods.And formed a specific relationship to maintain the normal operation of the knowledge dissemination system.Based on the theory of knowledge transmission and communication theory,this article explores the relevant elements and processes of the science popularization of Douyin platform to reproduce the knowledge transmission mechanism and process of Douyin platform.This article takes the development of popular science knowledge dissemination as the lead,and combines the related cases of Douyin Popular Science Short Video to analyze and summarize the main components of the Douyin Popular Science Short Video knowledge dissemination mechanism: channel,producer,content and method.This article uses the literature method to clarify the development and connotation of the theory of knowledge transmission,and sorts out the changes in the channels of popularization of knowledge in different stages of development.Using the content analysis method and case analysis method,sort out the development status of Douyin Popular Science short video,analyze the characteristics and similarities and differences of the content,producers,distribution methods,and value of the knowledge of Douyin Popular Science short video,and summarize the current development background of mobile Internet The knowledge transmission mechanism and characteristics of Douyin Popular Science Short Video.The research finds that the channels of popularization of knowledge for science popularization have been characterized by elitism,popularization and fragmentation in different times.The producer,production content and presentation form of science knowledge transmission have also further developed.The algorithm recommendation mechanism of the Douyin platform helps "knowledge of people".At the same time,when disseminating popular science knowledge,people will tend to choose an educational and fun way to effectively learn popular science knowledge.Douyin Popular Science Short Video with its specific image display form is fused with authoritative and rigorous scientific connotation.It is of great positive significance to change the way in which science knowledge is created and disseminated,and to promote the advent of the "universal science learning" era.Douyin Popular Science connects people,things and things that love popular science through interesting short videos.With this invisible connection,it stimulates the enthusiasm of users,gathers the wisdom of the masses,promotes positive interaction,and promotes the positive energy of science. |
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