Research On Individualization Of Netizens And Media Social Responsibility

With the rapid development of Internet technology,the network penetrates into all aspects of life.As an individual netizen growing up in the network society,the trend of individualization has become an inevitable phenomenon.With the advancement of the process of netizens' individualization,netizens' individualization presents new characteristics and forms of expression.The continuous development of social economy and science and technology provides sufficient conditions for the renewal and iteration of self-Media technology.The continuous development of netizens' individualization makes the characteristics of netizens' individualization develop and strengthen continuously.At the same time,various problems and contradictions arise in the process of netizens' individualization.Continuous presentation.Guided by historical materialism,this paper comprehensively uses sociology,communication and other disciplines knowledge,conducts a comprehensive analysis of the phenomenon of netizens' individualization through questionnaires,case studies and other research methods.The purpose is to study the relevant theory of netizens' individualization,analyze the concept and development root of netizens' individualization,and analyze the characteristics of netizens' individuali-zation from psychological and behavioral aspects.This paper expounds the social risks in the process of netizens' individualization,and puts forward ways to strengthen netizens' media social responsibility.Individuals of netizens will not automatically create a systematic social order.In the process of adjusting themselves and adapting to the environment,when their unique characteristics are over-developed and strengthened,they will easily go to the opposite side of development.Once faced with the lack of active guidance,effective supervision and self-restraint,they will easily produce some behaviors that are not in conformity with social norms and affect social order,and form a whole society.Definite threat.When netizens face many pressures,they have to rely on individual strength to solve the unpredictability,emptiness and discontinuity brought about by changing social conditions and communication environment.In this environment,the individual media social responsibility of netizens is facing deconstruction and reconstruction.First of all,we should break down the original concept and re-shapethe internal responsibility of netizens.On the one hand,we should meet the internal needs of individuals,meet the needs of individual ownership,and find a good balance between needs and needs.On the other hand,the government,as the mainstream media representing the mainstream ideology,is also duty-bound to take the responsibility of guidance and supervision and improve the virtual reality.The guiding mechanism of public opinion in society should standardize individual communication behavior,break the traditional governance structure and mode,innovate social culture,and lead netizens to develop in the positive direction of society.At the present stage,the focus of governance is to strengthen the construction of netizens' media responsibility consciousness and moral consciousness under the macro background of governing the network according to law,so as to promote a network society with both order and vitality.