Media Responsibility. Build A Harmonious Society Research

The subject of the research is "media responsibility in a harmonious society". That is to study the social role and responsibility of socialist mass media in the process of building a harmonious society. The research purpose is to ensure the mass media to play its social functions in promoting social harmony and people's happiness. With the development of media society and the promotion of a harmonious society, China's mass media is supposed to assume a great responsibility.Introduction includes four parts, which is framework and meaning of the research, documents reviews, selections of research targets and the research methods. In the first chapter, the writer analyses the necessity and feasibility of media responsibility research from three aspects - theory, worth and deficiency. Chapter II is an empirical study covering the audience in Jiangsu and Shanxi province. The investigator analyses from the survey data that the audience's understanding and evaluation on the status of media responsibility and a harmonious society, the factors that have affected the media responsibility. Therefore, the writer explores how the customers influence media responsibility by their uses and evaluations and how a media influences audience's understanding and the harmonious society by exerting its responsibility. In Chapter III, the writer puts forward the countermeasures on the establishment of a media responsibility system according to a round-up of the foregoing statements. The countermeasures are treated of from three respects - the meaning, construction and of media responsibility. Appendix contains the original questionnaire, the design and related forms of the empirical study.From the research, we can find out that the status of media responsibility is not so optimistic that the mass media has to adapt to the requests of a socialist harmonious society. More attentions are needed on this subject. As audience's understanding and evaluation to the harmonious society is closely related to the exertion of media responsibility, the establishment of a media responsibility system is an inevitable demand of a harmonious society. All the data and information along the research is available to the media publicity departments for reference to promote media responsibility in a more reasonable and effective way.