The Research On Media's Social Responsibility In The Process Of Constructing A Harmonious Society

The constructing of harmonious society is the current theme of China. The media, which is the recorder and promoter of the development of times, should undertake the social responsibility for our construction of harmonious society. With the media market and the promotion of a socialist harmonious society, some new questions impress our sight. Therefore, we should re-examine the social responsibility which the media should undertake. This topic becomes theorists of the important issues of the theorists, at the same time, it also attracts the media organizations and related departments'attention.The first part of this article explains some relevant concepts, followed by learning the academic social responsibility of media research, and analyzes the media should undertake the social responsibility of information dissemination, public opinion ,ethics watch, and so on. In the second, the author takes some specific cases as examples, indicates that in the process of undertaking social responsibilities, there are some problems in the media, such as media aphasia, the intangible of expansion of the supervision right, the difficulty of prohibiting "the four public nuisance ", and so on. Meantime, the author gives the specific analysis as perspectives of economics, society, law and media itself. Therefore, in the third part, indicates that how to evolve the questions have become the focus of research. Marxist view should become the media's basic principle, and we should sound media regulation outside and strength media's self-regulation inside.This study gives rise to see the status of social responsibility of the media is not optimistic, the media should meet the requirements of a socialist harmonious society, the need for a wide range of in-depth transformation, this article has some significance, but still is superficial .And look forward to in-depth academic study and practice of the industry bend.