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Topic Planning Of Computer Bestsellers Based On The Data Of Openbook

Posted on:2021-04-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y TianFull Text:PDF
GTID:2428330623481276Subject:published
Abstract/Summary:PDF Full Text Request
With the rise of China's Internet,the computer book publishing industry has experienced a development process from scratch,from there to more,and competition has become increasingly fierce.Therefore,the topic selection planning of best-selling books is especially important for computer books that have just undergone changes in the market environment.For the publishing industry,best-selling books mean a huge social impact and considerable economic income.For publishing houses and editors,the production of best-selling books is not accidental and regular.Whether the book is sold well after publication is the key to topic selection and planning..As a professional book,computer books are very different from the popular books in terms of content professionalism and market changes,which leads to differences in topic selection planning and popular books.This research is based on the Openbook bestseller list and sales data from 2015 to 2019,combined with the literature research method,case analysis method,data analysis method,and comparative research method,has carried out a more in-depth planning of the topic selection of current computer book bestsellers in China And systematic analysis.Based on the reliability of the data source,the definition of the scope of computer books,the definition of best-selling books and the relevant concepts of topic selection,the paper analyzes the current competition of computer publishing units and product competition in the market,and selects best-selling books.The status quo of the question was analyzed in depth.Through the combination of theory and practice,it is found that the current computer book publishing market has problems such as the concentration of repeated topics,the mismatch of additional service names,and the need to improve the quality of planning personnel.Combined with these issues,it is put forward from the aspects of content,readers,marketing and team building.To create high-quality content and pay attention to the quality of the decoration;take the reader as the starting point to meet the needs of readers;follow the industry hot spots and actively innovate;Cooperate with brands for mutual benefit and win-win results;make full use of the Internet for three-dimensional book marketing and other suggestions.I hope it will be a little helpful for the planning of computer book topic selection in the future.I hope it will be a little helpful in the planning of topic selection for computer books in the future.
Keywords/Search Tags:computer books, bestsellers, topic selection planning, marketing, book brand
PDF Full Text Request
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