Research On Planning For Brand Book

The global economy today has entered a new era of brand competition from the competition of commodity and capital. As the market comes to maturity and technology is widely used, it is brand that enterprises mostly rely on. With the intense competition more and more, the book market will be open and freely day by day .Therefore, it needs higher request to publication.The success publishing houses, all specially pay great attention to the enterprise value chain for conformity. They mainly manifest in three aspects: uniformity, relatedness and enhanced. First, it means successfully seeking the common interest with the social resources between the consistent junction in the publication resources; Second, successfully building benefit incident space between the publishing houses and the correlation organization, and making the publication resources obtain the maximum limit development; Third, successfully emphasizing the variation strategy, comprehensively promoting the ability of innovation and the brand books.The brand book, as kind of brand value core product, which under the publishing strategy shows the superiority resources. It is the indispensable part of brand publishing house. At the same time, the publishing house which publishes the brand book also pushed up successfully itself to the road of brand publishing house.Although, the competition consciousness of publishing house promotes quickly, the brand consciousness is still weak. Most publishing houses don't explore and publish the brand books. Now, the phenomena of wind publication, book homogenization have become the bottleneck which hindrance publication profession healthy. Therefore, paying attention to the research of brand book has the extremely vital practical significance.This dissertation systematically and thoroughly discusses the brand book and relevant problems such as the concept and the connotation, the operation pattern and the rule of the brand book.This article is composed by following five parts:The first part is the foreword, mainly contains the development evolution and the current achievement of the brand book, summarizes the current research of the brand book, and establishes the object, the method and goal.The second part examines the definition of the brand book, and analyzes the characteristics, according to conforming domestic research results.