Analysising The Gamification Factors And Optimizing Design For The Crowdsourcing Platform

With the continuous development and transformation of Internet technology,the desire of network users to participate in creation,sharing and communication has become stronger.And users have evolved from passive receivers in the past to active producers.Therefore,in this context,the Internet crowdsourcing mode with the power and wisdom of group participation as the core emerges has been highly concerned at the right moment.Crowdsourcing can easily realize the use of group intelligence to speed up the work process,and the Citizen Science is a new crowdsourcing model whose initiator are scientists or scientific research institutions and whose purpose is to discover and solve the problems faced by science and technology,which has triggered new issues of citizen science in the Internet environment.However,citizen science task is usually less rewarding,even unpaid.Then,how to effectively promote the enthusiasm and sustainability of public participation has become the key problem that citizen science must face.Therefore,the citizen science platform draws on the game and designs motivating elements to enhance the participation behavior,often referred to as ?Gamification?,which can effectively generate and enhance positive motivation,stimulate users' willingness to participate,and become the important factor of citizen science to promote user participation.The platform promotes important factors for user engagement.In this process,gamification elements provide a series of behavioral cues generated by motivation,which we call ?Affordance?,making scientific research more user-friendly.This is also the most popular research topic of human-computer interaction in recent years,and has been widely applied in citizen science activities.If we consider gamification in the context of citizen science,we can consider it as an activity that attempts to shift the motivation of participants from purely rational goal-oriented to self-purposeful and intrinsically driven.Based on this,the author believes that it is necessary to conduct in-depth exploration of the gamification design of citizen science platform.Based on this,the author believes that it is necessary to conduct in-depth research on gamification design of public science platform.Combined with the operation mode of citizen science platform,gamification elements are integrated to build a general gamification framework.And it is necessary to analyze factors that how gamification affects user participation.At the same time,based on the motivation of users through the theory of motivational affordance,the interview and grounded theory is used to summarize the design concept.Finally,the final decision optimization of the proposed gamification design is carried out according to the Kano model of design theory,so as to provide a more specific reference basis for the construction and promotion of China's crowdsourcing platform.The main research contents of this paper are as follows:(1)A systematic review of citizen science,crowdsourcing platforms and gamification was conducted,and the relevant researches of citizen science platforms were sorted out on this basis.(2)Based on the operation mode and different gamification elements of citizen science platform,the gamification mechanism of citizen science platform was constructed by means of literature analysis,and the factors to promote the gamification of public science users were analyzed.(3)On the basis of crowdsourcing platform gamification mechanism,selection of domestic and foreign famous public scientific platform for the case background,semi-structured interviews were conducted with participants,and then the gamification elements were mapped with the motivation affordance through the grounded theory,so as to further construct the gamification design mechanism of citizen science platform based on the motivation indicator and propose the preliminary design.(4)On the basis of the proposed design,selection of large domestic citizen science project,China--Transcribe Sheng project as a case,using Kano model to design the questionnaire and collect data,study the importance of gamification elements in citizen science platform,and further optimize the decision-making of gamification design.