Research On The Action Trigger Mechanism Of User Participation In Network Information Organizations

With the development of Web2.0 and the coming of ubiquitous network era,user information behavior changes with the change of information environment,user identity changes from information receiver to information creator,user information demand presents the characteristics of personalization and interaction,and gradually changes to knowledge,intelligence and refinement.In order to meet the dynamic information service needs of users,we must pay attention to guide users to participate in the whole process of network information organization,so that the network information organization system can be continuously updated through "user participation",and optimize the efficiency and effect of information organization according to the actual information needs of users.In order to explore how to guide users to participate in the network information organization,the relationship between user participation motivation and participation behavior,and what factors affect user participation motivation,this paper,based on the types of user participation behavior in the network information organization and the grounded theory and motivation theory,obtains the user participation behavior in the network information organization through in-depth interview and grounded theory coding method Motivation and its influencing factors,combined with the coding results of grounded theory and the existing research results,take influencing factors motivation behavior as the main line,construct the research model of user participation behavior priming mechanism in network information organization.In this paper,questionnaire survey is used to investigate the motivation and influencing factors of users' participation in network information organization.Spss22.0 and amos22.0 statistical analysis software are used for data analysis and model fitting.According to the path analysis of the fitted structural equation model,we can see that the user's participation motivation has a significant positive impact on the participation behavior;four influencing factors: network information resources,user's information literacy,external incentive mechanism,network platform,all have a significant positive impact on the user's participation motivation;at the same time,network information resources have a significant positive impact on user's information literacy,network platform It has a significant positive impact on the external incentive mechanism.Based on the research conclusion,this paper puts forward the countermeasures to arouse the user's participation motivation of network information organization from four aspects: improving the user's information literacy,building a reasonable incentive mechanism,improving the quality and value of network information resources,and improving the security and ease of use of network platform.