The Ethics Research On The Costume Language Of The Network Talk Show Hosts

Costume language is a visual paralinguistic symbol.Appropriate costume language is conducive to the spread of costume culture etiquette.Host costume is an important carrier of ethics.Host's costume language indicates the content of the program,the type of program,and the style of the program.After the network talk show appeared,The influence of the spread of online talk shows has been significantly enlarged.The host's paralanguage,especially the ethics of costume language is also frequently staged.The host acts as the main body of communication.Improper handling in choosing clothingmakes the language of dressing worthwhile has caused the lack of role of the host to spread the role,and the ethical functions that the costume should bear are increasingly challenged.The connection between costume ethics and communicationeffects is complex.There are three reasons for tracing the costume language ethics.First,the imbalance between the main idea of the network talk show host and the psychological needs of the recipients.Second,the competition for platform-based competition caused by the rapid development of the Internet.Last but not the least,social reasons such as backward supervision of comprehensive systems and abuse of technical thresholds.In response to the above reality,we feel that the online Talk Show host's ethical norms should start from the four aspects of the host and the public communication space,the host's own,the host's evaluation system,the host and the audience.Purify the ecological space of the network,enhance the moral literacy of the communication subject,improve the social evaluation system,andstandardize the evaluation awareness of the audience.Only by dialectically understanding the law of interaction between costume language and communication ethics can we alleviate the ethical conflicts in practice and construct space to provide academic guidance for the study of language ethics of network Talk Show host.