Research On Acceptance Of New Media Aesthetics Perspective Propagation

In the 21 st century, the rapid development of technology, the popularity of the new high-speed media quickly occupied most of the country in the field of media, new media, but in the end what is, what kind of features are still controversial in the academic, research and new media is still limited dissemination of discipline, not too much on cross-disciplinary research. Thesis to accept Jauss aesthetic theory as a starting point, focuses on new media text, the audience, the right to speak, communication channels, change propagation dimension, trying to make communication with the aesthetic theory of integration, and to find the communication Perfection in the audience and the audience reception aesthetics common analysis of new media in the process of aesthetic expression and effect, so that the new media development more rational science, in order to better guide the development of new media and new media policy.The first chapter reviews the scope of the definition of new media, and highlighted the interactive nature of the properties of the new digital media, considered from the viewpoint of reception aesthetics, new media in the dissemination process and the audience aesthetic psychological effect is far superior to traditional media, development of new media has not only changed the propagation environment, promote diversity and subject spread audience segmentation, and the impact of the traditional one-way media spread the "gatekeeper" mechanism, resulting in a significant impact on the media industry landscape.The second chapter briefly introduces Jauss, Iser points aesthetic theory, new media and reception aesthetics linked to the process of looking for new media communication and acceptance of aesthetic theory in common, emphasizes the aesthetic in the recipient accepts during the important position and role, mainly to discuss the relationship between aesthetics and acceptance of communication and interaction between aesthetics and acceptance of new media communication.The third chapter will focus on new media activities as an aesthetic activity to explore. It emphasizes the essential attribute of the new media-the unique aesthetic requirements for interactive audience care more specific and in-depth, think in new media and accept the aesthetic activity, new media, audiences, interaction and communication process has emerged performance, content distribution is no longer the monopoly of the media, presented to the public after the screening, but by the public themselves involved in generating content, the formation of public participation in the discussion topics; powerful interactive online leads from the audience in the face of interpersonal communication, whereas the main cause of the field blank, this is a new media and mobile Internet devices due unique aesthetic performance. For the audience, the audience is no longer content to passively accept a select information, strengthen self-awareness, and to question the authority of the media, in order to meet the media in the dissemination of the public, the right to speak back to the audience, the audience began to dominate public opinion, the audience grasp the initiative, can influence the media and even concerns social issues, "to the center" of the aesthetic activity will push the audience "gatekeeper" role of public opinion. Under the new media environment, mode of transmission has changed, not only the integration of a variety of expression sounds, images, text, etc., at the same time spread becomes mutual, multi-directional, everyone has a dual identity Transmitter and recipients, public propagation field has become a large-scale private chat room, the audience’s everyday life is put on public social software, aesthetic activities closer to the daily, the body is more aesthetic enjoyment of such a space of freedom and equality, population enjoy being accepted pleasure.Chapter IV on the basis of the previous chapter to new media as an aesthetic event Investigation angle, further explore new media aesthetic effect that plays its own initiative in the dissemination process as an aesthetic body audiences with the new media, digital technology, mobile devices inputs to the Internet, so that the audience in the dissemination of links becomes an intermediary for equal status, can take the initiative to choose who pass information, clear boundaries pass and recipient is broken, the audience is an active interest in, the audience active participation is greatly mobilized spread, feedback is timely dissemination of results of acceptance and care in the new media platform, rational technical support, new media integration feature after more humane, highlights the strong vitality, dissemination of results from internal and external dissemination are expanded aesthetic response is strengthened, while noting that to the audience as the center of aesthetic activity, the media in order to seek their own survival will want to meet unlimited needs of the audience, in an attempt to stimulate the sensory paralysis audience, to please the audience, the public is in this dissemination of content when surrounded by class feel self-consciousness is enlarged, personality is unassuming, but over-the pursuit of sensual pleasure and enjoyment, not to ignore the dull calm rational technology senses become the first concern of thinking, rational thinking is weakened, "carnival" type "indulgence", so that the audience for the new media and the Internet more and more demands, endless.Conclusion points out that new media has a very strong vitality, its market advantages, technical features and dealing with the relationship between traditional media audiences unmatched advantage, but the new media is also double-edged sword, in people over-reliance on new media, enjoy sensory stimulation, while rational thinking is weakened, only the pursuit of maximizing their own interests and desires to continue to meet, sensory stimulation and pleasure to enjoy more direct than rational thinking, more intense, which led people in the character that appears on the network for and events, can not calm down and think rationally, you may be blinded by sensory stimulation, leading to the spread of chaos complex environment, the development of events may deviate from the original track, the incident can not heal the damage caused by the parties. Therefore, in the future development, people enjoy the technology brings convenience and comfort after itself still can not ignore the important role played in the spread, the need to improve their literacy, networking and dissemination of compliance with specifications, do for yourself is responsible for the public to be responsible, be reasonable supervision and maintenance to the audience as the center and professional perspective concerns the core issue of concern to the audience, so that the relationship between the development of new media and the audience maintaining harmony and stability.The innovation of this paper is to accept the new media on the discussion under the care of aesthetics, aesthetic activity will study new media as a process, with reader accepts Aesthetics Concept analysis and dissemination of results of the whole process of new media and new media propagation characteristics to be analyzed from an aesthetic point of view, whether it is extended or the acceptance of new media aesthetics own development and media industry specifications have brought a strong theoretical support and practical guidance.