Design And Implementation Of Customer Relationship Management System Based On Enterprise Cooperative Office

With the rapid development of information technology,traditional customer relationship management faces many limitations.How to use information technology to develop and stabilize customer relationships,improve work efficiency and competitiveness within the enterprise,and become more and more important to the development of the enterprise.Today,large and medium-sized enterprises at home and abroad have successfully implemented customer relationship management.Small and medium-sized enterprises also urgently need to apply customer relationship management to develop,develop and maintain customers,and improve their sales management capabilities by means of information technology.The paper designs and implements a customer relationship management system for collaborative work of small and medium-sized enterprises.Through the construction of the enterprise collaborative office and customer relationship management system,the company can carry out refined management of customer relationships.Avoid the loss of customer information caused by the loss of internal sales personnel,thus affecting the efficiency of enterprise sales management and improving the efficiency of enterprise sales management.The paper analyzes the development status of customer relationship management at home and abroad,and describes the business processes such as sales management,contract management process,product warehousing management,customer service work and other related business needs.The customer relationship management system is designed in detail,and the system's network architecture,system function structure and database structure are designed.Describes the development and operation environment of the system,details the key technologies of the system implementation,and elaborates the implementation process of sales work management,user information management,collaborative office management,and technical services.In order to improve the reliability of the system operation,the paper designed the test cases such as functional test and performance test,and gave the process of system test.The successful operation of the system improves the quality of enterprise customer service,and enables the management decision-makers to keep abreast of the company's customer information,sales opportunities,and services through systematic tracking and recording of customer basic information,customer service,sales work,and customer development process Process performance and multi-dimensional business data,in order to better conduct business management decisions.The system is developed based on B/S technology,and the system runs stably with good scalability and maintainability.