On The Survival Opportunity And Development Of Short Video From The Douyin App

Short video has become a new force in the network platform in recent years.It has become the main entertainment and consumption activities of people with the trend of rapid development.Information transmission through short video has become an effective means of news dissemination.With the widespread popularization of intelligent mobile terminals,various short video platforms represented by chattering and fast hands are in the hot market.The number of people using the Internet has expanded greatly,and mobile social communication has become the most mainstream communication method at present.At the same time,time has become the focus of competition between media,and the advantages of short video have emerged.News dissemination has entered the era of short video.However,the development of things has two sides.Short videos bring convenience to the society and at the same time bring many negative effects.People are gradually aware of this situation.The negative public opinion of short videos hasreceived wide attention.Secondly,short video also faces some historical opportunities and problems in its own development process,which plays a vital role in its own future development.So far,this topic mainly takes the related issues of short video survival and development as theoretical research,and analyzes the historical opportunities and problems of short video platforms in content production and operation from the perspective of chattering.Based on the concepts of journalism,communication,marketing and other related concepts,this paper uses case analysis and literature analysis as research methods to analyze the problems related to the survival and development of short video represented by chattering.It systematically expounds the current development of short video industry,the related news information dissemination methods on short video platforms,the problems and opportunities in the dissemination process of short video,and makes a double-sided analysis from the perspective of positive and negative combination.On the basis of these topics,it is interpreted in combination with relevant practical theoretical viewpoints,and causes relevant countermeasures with examples of phenomena.The research of this paper consists of five parts: Chapter1 is an introduction,which mainly describes the research background,significance,literature review,related research methods,innovation and difficulties of this research.The second chapter generally introduces the development status of short video industry,how short video appeared,what is the reason for its existence,its rise and development,and the analysis of the ups and downs of short video industry up to now.The third chapter mainly analyzes the DouYin as the breakthrough point,and introduces the communication strategy,social effect,marketing mode and other related characteristics of the DouYin short video,so as to draw out the relevance of the short video industry.The fourth chapter mainly introduces the problems in the process of short video transmission,taking the short video with vibrato as the main breakthrough point,analyzes some common negative phenomena,and shows these problems and their influence on the whole society more truly through some cases.The fifth chapter puts forward some adjustment countermeasures in view of the problems in the short video industry,and the survival opportunities faced by short videos in the future development,so as to grasp the correct development path in the process of self-adjustment and seizing the opportunities.