| The advent of the Internet era represents the rapid development of Internet technology,the continuous improvement of network speed,and the high coverage of tools.This means that people's access to information has also shifted from newspapers,radio,and television to the Internet.The trend is that news information appears as short videos,and this new expression has changed people's lives.2016 is an extraordinary year for news and video short videos.Since then,it has shown a booming attitude,its short and intuitive form,low cost and convenient production methods have injected a lot of capital and platform into it.The development prospects of short news videos are prosperous,and the vast market in the future is waiting for the major video platforms to conquer.This study takes "Pear Video" as an example.The "Pear Video" platform is the leading content producer in the field of news and video short video in China.In 2017,it won the "Top Ten Innovation Cases of Applied News Communication in China".This paper mainly analyzes the short video content published by “Pear Video” on official Weibo through content analysis method,and selects its one-year video content to study its content characteristics,including news attributes(news elements).,news type,reporting style,theme presentation,attitude presentation,creator identity),news value(significance,proximity,fun,importance),technical means(auditory elements,visual elements,presentation,video duration,expression Creative),environmental factors(daily update,title words,sentence patterns)and other dimensions,and explore the existing problems and causes,as well as future development strategies,through the "Pear Video" news news in the new media era The research on short video is a reference to promote in-depth research on short videos of news and information.Through research and analysis,this paper finds that the news attribute of short video published by “Pear Video” on its official Weibo is the news value of its short video,technical means,environmental factors and communication effectshave different degrees of influence. |
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