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Research On Wushu International Communications Under The Omnimedia Environment

Posted on:2018-05-10Degree:MasterType:Thesis
Country:ChinaCandidate:Y H YangFull Text:PDF
GTID:2348330536962045Subject:Sports science
Abstract/Summary:PDF Full Text Request
Conceived in the Chinese martial arts has a long history,profound culture of the east of the forest,it condenses China people for thousands of years the essence of wisdom,always to the people of the world exudes its unique flavor,highlighting its charming appearance.With the end of our lives after the open closed doors,the door to the exchange.Our martial art also try towards the overseas road,and gradually being loved by people of all countries.The global development of martial arts and had to rely on the spread of martial arts,all of this is largely due to the media.The media for external communication of martial arts is the convenience of interpersonal communication can be compared,although in martial arts The external communication media in addition to outside,there are a variety of official organizations,social organizations and the Confucius Institute and other channels,but their propagation speed is far away from the media speed,open the dissemination of information,dissemination of the audience coverage is less than the media,which led to the media play an important role in international communication of martial arts in a role that can not be ignored in the international martial arts development.Now surrounded by various media in all media era,foreign Wushu is in such environment of development,and growth.The era of full media opportunities to Wushu International Communication also brings some challenges.This article uses the methods of literature,logic analysis,expert interviews and other methods on all media in the context of Wushu International Communication in-depth discussion,analysis,we know: all media in wushu international communication has an important influence,is shaped like the main force in shaping the martial arts,martial arts important factor image maintenance,foreign friends understand the important carrier of martial arts)with.communication subject by the state extends to the individual martial arts foreign communication context of the media,the dissemination of the contents from the point and gradually enriched the propagation path of multiple channels of communication objects change,change from passive recipients of.active receiver new full Wushu international communication media context facing certain value dilemma,cultural dilemma and institutional dilemma.International Society for martial arts cultural misunderstanding,martial arts foreign media spread of power and weak audience,communicators,communication content and other factors caused the media in the context of foreign martial arts propagation problems.through clarifying the foreign martial arts dissemination of information foreign media promotion of martial arts martial arts international influence,foreign media pursue pluralism and integration,build scientific measures to promote the development of audience fee d ba c k me c han i s m of Wus h u ca u s e of in t er na t i ona l com m uni c at i o n.How to use the media to promote the development of wushu international communication business,the research put forward the following suggestions: the development of foreign martial arts market,let it become a foreign industry,stimulating their economic growth,so as to expand the coverage of the martial arts in a foreign country;establishing wushu team culture,martial arts drama rehearsal a variety of martial arts products on the site in La sponsorship marketing,martial arts and cultural products;the all-round development of the martial arts APP attract people registered learning,the contents of the APP to update frequently,manicured;in a variety of domestic,international competition,whether it is the martial arts events,advertising publicity by way of Wushu;Wushu Professional invite people From now to the United States to shoot,micro-blog and other media platform,the "red net effect" of the media hype,vigorously spread Chinese Wushu;Wushu culture to increase output of information flow,especially the increasing impact on those countries still do not know much about martial arts,through the publication of martial arts books in different languages,text data,picture image data and other means;the establishment of martial arts resource sharing platform,the latest news released on the platform of martial arts in the martial arts,can efficiently and quickly convey to each member.
Keywords/Search Tags:omnimedia, Wushu, external communication, strategy
PDF Full Text Request
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