The Research On The Communication Effect Of WeChat Public Account For The Aged

China's population is becoming more and more aging and the existing ageing services are still backward compared to the huge elderly population.Traditional media is limited by some factors and does not open a sufficient number of old-age programs.With the popularity of smart phones,WeChat has become the platform for the elderly to touch the net.Mmedia groups,organizations,individuals and operating companies had open lots of account for the old age.Therefore,this paper analyzes the transmission effect of the old-age WeChat public number through literature research,comparative research,case analysis and other methods,and finds that these accounts are popularizing the pension policy,shaping the positive media image of the elderly,and driving the development of elderly industries.The above plays a positive role,but there are also problems such as one-sided pursuit of reading,increasing homogenization of content,excessive advertising marketing,and dissemination of false information.The paper is divided into five chapters.The first chapter is the introduction,which mainly introduces the research background,methods,significance and related literature review.The second chapter is an overview of the current elderly WeChat public number,which is from the communicator,content of communication,the media,audience interaction and other aspects.Through compared with traditional media and other online media,we get the communication advantage of WeChat public number in the elderly group.In the third chapter,The communication effects are summarized as positive communication effects and take “beijingdama_show” and “laoniandx” as examples for specific analysis.The fourth chapter is based on the third chapter,puting forward relevant strategies to deal with negative communication effects from the account number operators,senior groups and their children,platform regulators and other perspectives.The fifth chapter is mainly summarizes the full text and points out the shortcomings and limitations in the research.There are 26 figures,5 tables and 63 references...