The Research On The Feminist Consciousness Of "Mimmon" Wechat Public Account From The Perspective Of Communication

When Emma Waston,a famous actor,gave a keynote speech on "if you believe in equality,you are a feminist" at the United Nations Speech Center in September 2014,the whole world cheered for the great progress made by women.The slogan and voice of feminism have been widely used and shouted from that moment.A word "I am a feminist" can become a voice for women without verification and vigilance.On the one hand,feminism has made great progress all over the world.Whether it is women's status,political participation or the rise of women's power in employment,women are gradually moving to the public's horizon.Female voices can also be heard and paid attention to.On the other hand,in the information age,the characteristics of information overload make all kinds of information pour into people's lives.With the rise of Wechat,Wechat has become a part of people's life,and Wechat public account has become one of the important entrances to information acquisition.Although Wechat's public accounts are in full bloom,they meet people's needs for all kinds of information,but they are uneven and even lack of proven and factual information,which pours into the public for different purposes of dissemination by operators.Similarly,the richness and profundity of the meaning of "feminism" are mixed with different purposes and inevitably confused and stigmatized in the process of communication of various groups.Even under the influence of some big V-level self-media,distorted values are formed,resulting in negative "feminist consciousness" influence.From this point of view,the author takes the most controversial self-Media "Mimmon" public account as the research object to study the form,effect and influence of this kind of gender media in the process of disseminating values,so as to make a comparative study of the "Mimmon" public account through text research,questionnaire survey and literature analysis.To describe and analyze comprehensively and objectively,and to explore and reflect on the sense of responsibility and mission of the media in the process of disseminating the values of "feminism" from the whole history of its development,we should follow the norms of media value dissemination.The full text is divided into five parts.The first part mainly introduces the current research status of feminism,gender and media,and new media at home and abroad,as well as the research methods and theories used.In the second part,the research object is "Mimmon" public account.As the most famous and controversial self-Media public name since the birth of Wechat Public Account,the "Mimmon" Public account was famous for its "scolding" at the beginning,and its sharp words were the most typical characteristics of public accounting communication.It has aroused opinions debate and traffic concern on the Internet for many times.In addition to its remarkable characteristics of female media,and with the complete process from its rapid rise,prosperity,to the collapse,such a typical sample of self-media,so that the author can from its article characteristics,the "feminist consciousness" involved in the field of rights and "Mimmon" public account how to code and decode the "feminist consciousness" analysis,and find their women.The expression of power consciousness has the consciousness of inequality and resistance,and at the same time,the circulation and evolution of women's rights consciousness have appeared.The third part is mainly based on the results of the second part of this study.From the perspective of communication effect,the influence of "Mimmon" public feminism consciousness is analyzed.Through the analysis of the questionnaire results,the dissemination of the four most common themes values in the "Mimmon" text is taken as the content of the questionnaire,and further from the Perspective of the respondents' reading behavior and the change of thinking and behavior after reading.The questionnaire found that the audience's attitude toward "Mimmon" was mostly negative,and they were more alert to the spread of their ideological values.The fourth part explores the reasons why the audience's attitudes towards "Mimmon" have become vigilant or even negative,mainly from three aspects: media platform,media research and social environment changes.The fifth part,after text analysis and impact analysis,summarizes the problems of "feminist consciousness" in the development process of "Mimmon",and makes suggestions and Reflections on the development of "feminist consciousness" in the media from the perspective of its whole history of rise and fall.