Research On The Cultural Identity Of Young People Hosted By Contemporary Programs

Under the background with the rapid spread of diversified culture,different cultural concepts,cultural thoughts and cultural works are crashed to cause a great influence on cultural identity of people,especially for young people.Youth subculture,as one category in contemporary culture images,directly acts on contemporary audio-visual media to some extent to form the cultural morphology and landscape that differ from the previous.Such a cultural identity is interacted with social groups,media,mental age,and individual cognition to create the brand-new cultural personality features and audio-visual media images.In some new media field,some programs start from audience demands and cultural trends to link programme host spread with youth culture to construct the program styles and unique utterance forms to be accepted by more young people.When audiences watch such a type of programs,they will unconsciously affect cultural identity and status identity of receivers.In this way,program value is reflected in programme host transmission.Emotional appeal realizes empathy.In this thesis,the author uses qualitative research,critical study and network ethnography,adopts the theoretical supports of communication,sociology,culturology and psychology to do vertical analysis facing to network users and mainstream college students through network variety show “bullet screen” analysis and in-depth interview of WeChat group,and conducts the comprehensive and in-depth comprehension on youth subculture phenomenon and theoretical generality behind the phenomenon.The scientifically and objectively analyzes positive and negative influences of contemporary programme host communication on youth culture identity.This not only enhances theoretical construction of relevant subjects,but also conducts intuitive cognition on different populations and cultural groups,showing the realistic significance on long-term and stable development of cultural diversity and social structure.