The Research On Cultural Reconstruction Of Shandong Pictorial Publishing House

In recent years,China's publishing industry has made remarkable achievements,in the context of corporate restructuring,many publishing companies to continue to promote corporate culture construction as an important measure.The establishment of Shandong Pictorial Publishing House is a representative one,with excellent and deep enterprise culture to support and promote the development of 23 years.At present,Shandong Pictorial Publishing Culture to "humanity" as the core,the respected publisher of hard work,the spirit of selfless dedication,but has not yet formed a clear spirit of enterprise and refine the specific corporate slogan,and to publish pictures of Humanities and social science books see long mass publishing image has not been widely recognized by consumers.Therefore,Shandong Pictorial Publishing House cultural construction work there are still some problems in the fierce competition in the market is still faced with severe challenges,many empty fine tradition to implement business management.Therefore,this study is based on the basic theory of enterprise culture,Shandong Pictorial Publishing House as the research object,based on extensive literature research and on-the-spot investigation,combined with the practice of publishing,the publishing culture conducted a comprehensive analysis on the basis of the press culture from the tentative of the press the cultural reconstruction is analyzed detailed and concretely,puts forward the fundamental path of Shandong Pictorial Publishing Culture Reconstruction is the core content,develop cultural infiltration,continue to strengthen the press culture to implement the people-oriented culture and press,the specific content should include material culture,behavior culture,system culture and spiritual culture in four aspects.Finally,Shandong Pictorial Publishing House can improve the cooperation mechanism to build a corporate culture from the main channel of communication to create,increase staff training,and improve the operation mechanism and the evaluation system of several aspects of Shandong Pictorial Publishing House security cultural reconstruction.