Study On Local Cultural Publishing Of Suzhou Guwuxuan Publishing House

With the rapid innovation of technology and the reform of cultural system,local publishing industry has ushered in a new development opportunity.On the one hand,some local publishing houses form local publishing groups to the large-scale and industrial development through mergers and reorganizations,which have become an important force in the publishing industry.On the other hand,some small local publishing houses with their own characteristics,take advantage of their flexibility and find the localization accurately,walk the developing road specializing,which have become an active force in the publishing industry.Guwuxuan Publishing House is a small local publishing house in Suzhou,although its publishing activities are very limited with lack of comprehensive publishing resources,human resources and market resources,Guwuxuan has walked the characteristic road in local cultural publishing relying on the advantages of professional fine arts publishing and rich regional publishing resources.This paper takes Suzhou Guwuxuan Publishing House as an example,analyzes the Guwuxuan's local cultural publishing from the aspects of its transformation,local cultural book publishing and the breakthrough of local cultural publishing mode,to summarize the useful experience of Guwuxuan.On the basis of the analysis of the current situation of Guwuxuan 's local cultural publishing,this paper will also explore more effective ways for Guwuxuan to realize the innovation under the new situation,in order to provide useful reference for other local small publishing houses to flourish local cultural publishing and seek transformation.This paper is divided into 5 chapters.The first chapter introduces the main research object of this paper,including the historical origin,development dilemma,orientation and transformation of the publishing house.The second chapter gives a brief description of the books on local culture published by Suzhou Guwuxuan Publishing House in recent years,including its main books,key books and brand books.The third chapter makes a concrete analysis of Guwuxuan's local culture book publishing from the publication planning,marketing strategy and other aspects.The fourth chapter puts forward the problems that Guwuxuan Publishing House faces in developing local cultural publishing.The fifth chapter according to the current new situation,draws lessons from other publishing houses and explores the measures for Guwuxuan Publishing House to promote the deep integration of traditional publishing and new publishing.