Research On The Propagation Characteristics Of Environmental Risk Information In Sina Weibo

Under the background of the "risk society" and the "information society",coupled with the frequent environmental risks in recent years,the state has gradually raised the ability to improve environmental risk prevention to a strategic level,and environmental risks have also entered the society as an important issue.Public agenda.With the continuous change of social media communication methods,the dissemination of environmental risk information presents new features.Risk communication and risk communication are important links in risk response and governance,and it is necessary to examine and study.This paper mainly takes the environmental risk information in Sina Weibo as the research object,and takes the typical environmental risk event of 2018,the Fujian Quangang carbon nine leakage incident as a case,using the case study qualitative research method,literature research method,statistical analysis method,etc.The method combines the interdisciplinary perspectives of communication,sociology,psychology,and environmental science,and refers to the relevant data of the microblog visualization platform such as Shangzhitong,Qingbo,and Zhiwei,and follows the agenda setting theory,risk society amplification theory,and symbolic interaction.Theoretical and other communication theories,starting from the three dimensions of forwarding,commenting,and praise covered by Sina Weibo's influence,study the characteristics of environmental risk information dissemination,and propose feasible communication for the dissemination performance of microblog subjects in different industry categories.Strategy to provide reference recommendations for risk communication and risk communication.The first chapter of the thesis first expounds the research background and significance,research ideas and innovation points.Through the literature review,the definition of related concepts is clarified,and the evolution of diversified risk issues in the current environment is systematically classified,and the case selection and Sample statistics are provided for related explanations.The second chapter,the third chapter and the fourth chapter respectively conduct a specific study on the forwarding characteristics,comment features and praise behavior characteristics of environmental risk information,and analyze the release time,topic setting,presentation form and communication subject of environmental risk information in detail.The specific correlation between the industry category and the forwarding volume;from the environmental risk information review subject,ontology and communication mode,the geographical distribution and gender differentiation characteristics of participating users are studied,and the risk is also found in the user comments.Management dissatisfaction and other opinions have a large proportion and strong expression desire,and have multiple layers of ideology.The comment language presents carnivalization and “pseudo-praise” discourse features.The nested microblog commentary field broadens the risk lyric space and comments reply volume.Positive correlation with the amount of praise;Weibo's new "like expression" helps to form a new model of risk interaction,in which the user's "anger" mood is the most significant,and the specific behavior between the praise behavior and the Weibo content is presented.Praise is also a way for users to avoid deep-level risk communication,and users have a certain amount of communication subject in the mimetic risk environment.The dependence of the media.Finally,combined with the case study,the influence of environmental risk information transmission depends on the factors such as risk release subject,risk presentation and risk management in the process of communication,and its essence is a learning based on mutual cooperation between subjects.process.Risk information disseminators of different industry categories should master the dissemination characteristics and related communication skills of such information,and constantly correct and reflect in the game of risk issues.Environmental leaders should give full play to their professional advantages and popularize risks.Media microblogs should be strict.Enlarge the risk in the control and communication,improve the influence of the micro-blog matrix of the eco-environment system,build a three-dimensional and efficient risk communication chain,and improve the risk warning and micro-blog publicity mechanism to improve the secondary and potential risks.The early warning capability will increase the monitoring of environmental risk information and the management of public opinion,in order to achieve a benign risk communication and risk communication,and provide a communication force for environmental risk prevention and environmental problem solving.