Video Talk Show Under The Perspective Of Mass Culture Interpretation Of "Producer-style Text" Theory In "Shi Sanyao"

With the rapid change of the variety show market and the rise of mobile media,the existing type paradigm of the talk show can no longer meet the needs of the development of integration,coupled with the changes in the aesthetic taste of the public,the pace of life,the difficulty of the talk show innovation,stand out It is also increasing.At the same time,from the research field,interview programs as a specific type of program,in recent years,their attention is far less than other types of programs such as reality shows.In addition,video programs have significant new media characteristics,but their research perspective is single.Insufficient interdisciplinary research.In 2016,the high-end video talk show “Shi Sanyao” jointly produced by Tencent Video and “OWSpace” stood out and was called “a clear stream” in the current media environment.Emphasizing the objective and real "Thirteen Invitations" in the pan-entertainment trend,playing "content cards",summoning the audience's interpretation through the fine-grained version of the program text,thereby enhancing the influence and praise of the program,and embarking on the differentiation of a talk show.The road to development.John Fiske is a famous mass culture theorist in contemporary Anglo-American academic circles.He emphasizes the significance of mass culture resistance and takes the active audience view as the logical starting point.His works such as "TV Culture" and "Understanding Popular Culture" are in the medium.The cultural field has a pivotal position.Among the many famous theories of Fiske,the “producer-style text” is considered to have important theoretical and practical significance.Starting from the popular cultural attributes of video programs,this study continues to pay attention to and repeatedly watch the "Shi Sanyao " programs,and collects a large number of comments or reports from netizens and media on different platforms,and keeps sticking to it for a long time.The attention on the social platform related to the program,recorded and accumulated the main evaluation and discussion hotspots of the program since the third quarter.The core content of the research is to comprehensively analyze the TV program production and popular culture theory under the care of John Fiske's "producer-style" text theory,and analyze the primary text and audience interpretation text of the "Shi Sanyao " program.Focusing on the relationship between transmission and reception,this paper examines the textual features of the program from three aspects: the code of the transmitter,the audience decoding and the interaction and interaction,trying to analyze the textual advantage of the audience in the interpretation of the caller.Calling interpretation is the fate of popular cultural products.Especially in the Internet era with low threshold and open characteristics,the active participation of the audience in text construction is a necessary factor to ensure the popularity of popular cultural products.The study believes that the serious and speculative program text can realize its own foothold and development by summoning the audience,and it is an important path for the differential development of video interview programs.In the contemporary mass culture pattern,the video interview program should deepen the content of the program,and in the “pan-entertainment” tide,through the counter-intelligence narrative,the literary and ideological theme enhances the text tension of the program,and actively calls the audience to be active and participate.Text meaning production.In the theoretical sense,this study is based on the video interview program " Shi Sanyao",combined with China's current discourse space and public opinion environment,from the "text" perspective of the quality analysis of video programs,in the research object and perspective is relatively new,It also provides exploratory experience in interdisciplinary research,enriching the research horizons of television and video programming.In addition,through the specific application of the "producer-style text" theory,it promotes the interpretation and thinking of Fiske related theories in the contemporary social environment.In practical terms,research is relatively novel in terms of case selection and research perspective,providing interdisciplinary research experience for television and video program research.At the same time,Fiske's TV text theory has positive significance for understanding and studying the characteristics of contemporary TV texts and the generation mechanism of their meanings.It not only has reference value for the differential development of video talk shows,but also reflects on the current media industry.The level of entertainment,the construction of a harmonious civil society has certain discussion significance.