Research On Interpersonal Communication Of Kwai Short Video Social Platform

In the era of rapid development of mobile interconnection,people tend to simplify and entertain things to meet the immediate needs.The emergence of short video,on the one hand,meets people's fast-food,fragmented information needs,on the other hand,it also meets people's concerns and concerns of interpersonal needs.Modern people's life is transformed into information endlessly through "watching",and people are in real-time and ubiquitous interpersonal interaction.As a social platform for recording and sharing,Kwai presents a diversified community ecology in which users conduct interpersonal communication activities in different dimensions.By using the methods of literature research,participatory observation and in-depth interviews,this paper comprehensively explores how Kwai platform affects the information dissemination and interaction between people from the disciplines of communication,sociology and psychology.The research finds that in the era of pan-entertainment,with its unique functions and peaceful operation concept,Kwai has become one of the representatives of social short video platforms,presenting the main interpersonal communication characteristics such as the popularization of the main body of communication,the pan-entertainment of the content of communication,the autonomy of communication channels,the integration of communication situations,and the socialization of communication motivation.Through self-presentation in the platform and interaction with others,users form a recognition of others,self and role transformation,and then adjust their impressions in the Kwai interactive ritual market.The interpersonal communication and interpersonalrelationship affect each other in the Kwai platform,and interpersonal relationship affects the motivation and content of interpersonal communication.At the same time,interpersonal communication activities in the platform also enable users to transform and integrate the virtual and real interpersonal relationship online and offline,extend the interpersonal relationship chain and create a personal relationship circle.But the interpersonal communication activities in the Kwai also have such problems as the lack of content gatekeepers,the diffusion of vulgar and novelty-seeking content,the loss of subjective cognition of impression construction,and the disruption of public order in the virtual and real interactive space.Therefore,the relevant departments and enterprises of the state should do a good job of supervision and guidance,check the bad content in the platform,improve relevant laws and regulations,adhere to the spirit of professionalism,open government business numbers,and guide users to spread positive energy.Kwai officials should strengthen content auditing,form supervision alliances inside and outside the platform;provide professional guidance to users,regularly provide play guide to meet the needs of interpersonal interaction;cultivate the "short video social + e-commerce" community economy,and establish reciprocal interpersonal relationships.Users should also construct rational and prudent thinking,enhance self-discipline and other-discipline awareness,maintain personal privacy and public space order,establish the concept of "content is king" creation and communication,form stakeholder alliances with the government and platforms,and jointly create a harmonious and healthy interpersonal communication environment.