Interaction Design Research Of Using Mobile Intelligent Devices In The Exhibition Tour Based On Service Design

Exhibition is an important way to educate and conduct business deals.The guide way of exhibition can basically meet the demand of user recently in China,but immediacy and flexibility should be improved,the experience is not good enough.The application of mobile Internet technology and equipment for exhibitions improved the tour experience,but they have not fundamentally improve navigation experience,visitors' pain points are still obvious.I take the exhibition tour stakeholders based in the large consumption as the main research object,based on the theory of service design and interactive design method,using the literature research,case analysis,questionnaire investigation,analysis method such as user interviews,the service blueprint tour experience.Refined exhibition before,during and after each stage of the 11 service contact,including access to information before the exhibition,find the exhibition objects,ticketing,arrived at the scene;exhibition tickets recount,the choice of the exhibition objects and navigation,information acquisition and recording,communication,exhibition more information acquisition,sorting,review after visiting,sharing,communicate,and 34 Small demands of visitors' needs and pain points,use of the service blueprint method to study all stakeholders' objectives,responsibilities,pain points during the whole process.Designed an ios terminal App proposed the use of mobile intelligent device characteristic advantages of navigation process,in view of the Shanghai New International Exhibition Center,to a certain extent,make up for the deficiency of the existing tour way,makes every effort to satisfy the users are more intelligent and personalized information retrieval,the need of route planning and navigation,strengthen the interaction between people.At the same time balancing the needs of other stakeholders and responsibilities.Such as access to user data,effective sharing mechanism,promotion,good two-way flow of information to form a virtuous circle.Improving the exhibition experience of systematic,intelligent,networked and personalized.And build mobile navigation service interaction process which still reusability on other medium and small exhibitions.