Research On The Communication Form Of Immersive Social Media

With the rapid development of mobile internet,big data,cloud computing and artificial intelligence technology,more and more social media have emerged in people's lives to provide users with immersion.This immersion communication has penetrated into all aspects of people's lives,which brings people a strong sense of experience and immersion.Under the guidance of immersion communication theory,this paper studies the communication form of immersive social media.The article is divided into four parts.The first part is the introduction,which elaborates the research background and significance of this topic,related literature review,research methods and innovations.The second part introduces the concept and characteristics of immersive social media.In the third part,the communication form of immersive social media is analyzed,mainly from four aspects:media form,dissemination subject,dissemination mode and dissemination effect.The fourth part reflects on the immersion communication of immersive social media.The study found that the development of Communication Form of Immersive Social Media is based on the development of technologies such as big data,cloud computing and ubiquitous networks,and has the characteristics of intellectualized and ubiquitous media;The main body of communication is mainly elaborated from three aspects:content producers,platform operators and consumers.In the mode of communication,immersive social media uses different forms of video for content communication,and disseminates through algorithm recommendation,head guidance,cross-media communication and vertical video format.The research finds that in the process of communication of immersive social media,the subject of information communication the subject of information communication presents the situation of "decentralization" and multi-form coexistence;in the environment of immersion communication,the recipient of information communication is transformed into "user";the position between the transmitter and the recipient of information is more equal,and the daily interaction is more frequent;especially,the immersion media represented by VR video brings people wonderful sensory immersion and emotional immersion effect,which unconsciously affects the production and lifestyle of users;And this immersive communication promotes the good development of the media itself.In addition,we may be monitored by the panoramic prison while enjoying the panoramic view.In an immersive and disseminated environment,people are more likely to form loneliness;people are unconsciously entertaining,and there is a lack of thinking about serious culture.People may become more "lazy." We should rationally treat immersive media,and do not change "immersion" into "sinking."...