Comparative Research On The Web Interface Design Of Social Network Between China And Western Based On Cultural Experience

As what Marshall McLuhan whose work is viewed as one of the cornerstonesof the study of media described:"the medium is the message"，the breakout of eachbrand-new media which ranges from the stage of language-created to internetchanges the way for human’s communication as well as social life without thelimitation of time and space.Social networking,one of the impressive new social media,which developingthe connection between human and information in an effective bidirectionalway.The growing consumer market with different customer needs accelerating theripening of the development of social media networks. The design of socialnetworking’s interface become one of the key point of users’ experience in thehuman-computer interaction.Network interface design is a new design based on the new media technology.With the fast growing of computer technologies, The design for the networkinterface is not only foucus on the precisely imformation be deliverd but alsoemphasizes the visual language from the designer.The perfect combination between the design concepts and hig-technologiescontribute on rebuilting the unique brand and enhancing the users’ loyal to theproductions of social network which makes it to be outstanding among itscompetitive peers.Although China’s SNS network copies a lot form the western, there still showssome difference like the style of design,user concerns,visual experiences as well asthe human-computer interaction design when those two compared with the differentbackground of culture, Aesthetic standard,different social way, local value and theattitude to the balance of art design and high-technologies.In this paper,the historical time-line of international social network as well asit’s affection will be summed up from the perspective of the global mediadevelopment, reasons of those difference described above will be revealed with theapproach like "cultural studied "and "the audience communication research ",in themeanwhile， the future development of Chinese social networking with thehuman-computer interaction technology will be designed based on the advantage ofwestern social network and the trend like high-technology must drenched into thereal life as well.