Research On New Media Applied In Less Developed Areas Rural Science Popularization

With the birth of the concept of "industry 4.0" at the Hannover Industrial Flair in Germany,the world officially entered the fourth industrial revolution era.New technologies which represented by artificial intelligence,robot technology,VR,etc.have become driving force for human social progress.However,the rapid development of high and new technologies,its application coverage is mainly concentrated in large and medium-sized cities with developed economies.The situation of backward economy and low technology popularization in vast rural areas has not changed.With the development of modern information technology,the popularization of Internet technology is affecting all aspects of social life.In particular,computers and mobile phones are participating in home appliances and entering thousands of households,making it possible for rural people to obtain scientific knowledge through new media technology and improve their ability to apply science knowledge.Through the new media application to obtain t he same popular science information resources as the people in developed regions or information enrichment areas,in order to enjoy the benefits of science and technology to mankind.Improving rural popular science through new media technology is an innovative way to improve rural residents' scientific literacy and promote the development of rural popular science in recent years and even for a long time.With the arrival of the information age,the popularization of new media technology,the strong desire of rural people to acquire and enjoy scientific knowledge,the requirements for the implementation of the Law of the People' s Republic of China on the Popularization of Science and Technology and the Outline of the Plan of Action for the Quality of Science for All(2006-2010-2020),these conditions are great opportunities for the development of rural popular science and the further improvement of farmers' scientific literacy.However,it is found that the current situation of rural popular science is not optimistic and there are many problems and difficulties.Grass-roots governments are not aware of the importance of rural popular science.They are not clear about the relevant scientific laws and policies promulgated by the state.They do not understand or study the changes in the subject,means,content,and effect evaluation mechanism of popular science under the new social and historical conditions.In rural areas,there is a lack of professional rural popular science teams and popular science talents.The popular science functions of traditional township cultural stations,agricultural machinery stations,primary and secondary schools,libraries,and health centers are weakening.New popular science institutions and popular science mechanisms have not been established.The transitional practicality and fragmentation of popular science content,and the transition of popular science methods to major classes and cramming styles have greatly reduced the effectiveness of popular science,and the phenomenon of rural feudal fans has increased.The mobility of the rural population and the loss of various injuries and property losses caused by the lack of knowledge of modern life and the use of production equipment by the left-behind personnel often occur.At the same time,due to ignorance of science,some fake and shoddy services and products are popular in rural areas.How to take the wide use of new media as an opportunity to study the existing problems in rural popular science on the basis of extensive social investigation,explore the application laws of rural popular science new media,and improve the level of rural popular science has become an urgent practical problem.Based on the investigation of rural popular science and the application of new media to rural popular science in Deqing County,Guangdong province,this paper studies the status quo,demand and new media infrastructure of rural people.Based on the characteristics of new media and the changes,opportunities and challenges that new media bring to rural popular science,this paper analyzes the existing problems in the application of new media in rural popular science,and puts forward new ideas and countermeasures for the application of new media in rural popular science,so as to effectively improve the level of rural popular science,enhance rural people' s scientific literacy and obtaint the rejuvenation of the countryside.