Research On The Development Strategy Of Domestic Science Reality Show

With the rapid development of science and technology,human society is constantly changing its understanding of science.In the process of science continuously promoting social progress,how to use the mass media to disseminate scientific knowledge more effectively among grassroots people,and how to effectively improve public scientific literacy is one of the hot topics that scholars from the world have studied.As a mass media with wide coverage,TV needs to play an important role in its social responsibility.TV has greatly promoted the popularization of science communication by updating its means of communication and innovating the way of communication.At present,the overall public scientific literacy level of our country is still relatively unsatisfactory.Various kinds of scientific reality television programs have emerged.At the same time when we verify the scientific spirit and disseminate scientific knowledge,we produce a variety of life styles and relaxed entertainment."Come on! to the future" is a brand-new innovation program produced by CCTV in2016.The scientific phenomenon of the program's selection is closely related to daily life.It popularizes scientific knowledge and principles for the audience and feels the joy of science.However,from the perspective of its production and broadcasting,this program are still weak links in content,form and value.Based on this,this paper just take "Come on! to the future" as the research object,with the dissemination practice of this large-scale scientific reality show,we discussed the responsibilities of the scientific reality show under the communication environment in which the traditional media and the new media in China fluctuate.After the study was completed,our suggestions could improve the development strategy of science reality television programs.In this paper,through the query on the current research status of scientific reality TV shows and related research results on major websites,the author summarizes research methods andviewpoints of others,and put forward their own opinions through a series of data collection,Research methods,etc.This article is divided into five parts.The first part is the introduction,which leads to the basis for the topic selection of the paper and the research status and significance of the related issues of the paper.The second part is the outline of the science reality show program,which mainly describes the definition,basic characteristics,basic models,and development trajectory of the science reality show,and determines the scope and object of the research.The third part is "Come on! to the Future,the communication elements and their program characteristics are mainly from the orientation,form and effect of the program,and the elements of the program,also described from three points,which lays the foundation for the following analysis.The fourth part is "Come on! to the future"the dissemination strategy and its gains and losses,mainly through the program the program forms and program styles are analyzed in many aspects.Based on this analysis,"Come on! to the future" there are deficiencies in the program's dissemination strategies,such as content: the guests are sloppy,the role is not prominent,form: opening the experiment out of line,the "experiment" mode is relatively simple,value: small science to increase science,excessive exaggeration,etc.,To provide targeted goals for the dissemination of scientific reality show program proposals;The fifth part is the development countermeasures for domestic science reality show programs.Based on the above research,this section puts forward some suggestions for the scientific and healthy dissemination of science reality television programs.First of all,in the process of program dissemination,it is necessary to achieve a clear and scientific positioning.The program focuses on the dissemination of scientific knowledge,promotes the scientific spirit,and entertainment only plays a supporting role.In addition,we must pay attention to the advantages of the broadcast platform.The emphasis on the CCTV platform or local stations or online media is different.It is necessary to distinguish the attention when making programs.The essence of conforming to the spread of science is to enable more people to understand science and value science,and it is necessary to closely link the mainstream values of society in the dissemination process.Finally,the spread of the program needs to be combined with new media.It is divided into two parts: how it needs to be done and how it should be done in cooperation with online media.It hopes to give some new ideas for the production of science reality TV shows in the future.