Research On The Warming Of Elite Culture In Network Audio-visual Programs From The Perspective Of "Field Theory"

Internet audio-visual program is a kind of audio-visual program that is planned,produced and broadcast on the Internet video platform.Since the first year of the development of video in 2012,online audio-visual programs have gradually become mature.Since the beginning of 2017,cultural programs with elite culture as the main content have followed one after another.Under the background of the popularity of mass entertainment and cultural progr ams,they are still widely concerned,showing the phenomenon of the recovery of elite culture.This paper tries to analyze the reasons for the recovery of elite culture,so as to improve the quality of online audio-visual content and improve the development trend of "pan-entertainment" online audio-visual programs.Based on three core concepts put forward in bourdieu's "field theory",namely "media field","habitus" and "capital",this study focuses on the habitus shaping of elite culture in online audio-visual programs by political capital,economic capital and technical capital.This paper argues that the emergence of elite culture warming can not be separated from the support of national policies,market rules and audience demand,as well as the support of network technology.This fits well with the field theory put forward by bourdieu.The media field is a field of dynamic development,and the network audio-visual program,as an important part of the media field,is restricted by its own cultural capital,as well as external political capital,economic capital and technical capital.The political capital's habit shaping of elite culture in online audio-visual programs is reflected in the following aspects: the national supportive policies provide basic guarantee for elite cultural production;the "entertainm ent restriction order" stimulates the innovation of original elite audio-visual programs,and prompts the inclusion of elite cultural content in current variety shows.Economic capital in Internet audio-visual program habitus shapes of elite culture,the main representation is the order of market driven by the elite culture content gradually "popularization",show stage,and the guest clothing design is becoming more and more "life",audio-visual language more "artistic",star began to play a role of culture,elite culture matrix is built.Technology capital of elite culture in Internet audio-visual program rituals,to spread,transmission,transmission channels,communication effect and so on,namely Internet driven elite culture from "grade transmission" to "spread flat level",network platforms are intellectuals "medium" and "grassroots elite",by putting a wonderful program fragment into a short video,realize the spread of fragmentation,Internet audio-visual program with traditional TV program "conspiracy" to start,increase d social platform interactive user viscosity.Therefore,this paper puts forward the responsibility and outlet of elite culture in the future network audio-visual programs.The recovery of elite culture will further narrow the division between social and cultural areas,will be conducive to cultivating the public aesthetic taste,and thus establish a benign media cultural ecosystem.