Research On The Function Of Refuting The Rumor Of The Social Question And Answer Website

Whether it is ancient,modern or modern,rumor is widely disseminated in the folk as a kind of information that has not been officially confirmed.For most people,rumors are clear and vague.They are real and false.Sometimes they can catch people's fear and anger,and manipulate people to spread again.As a medium of low participation threshold,rapid information dissemination and wide coverage,the Internet is undoubtedly a great environment for the manufacture and dissemination of rumors.As a social QQ type network community,its registered users in September 20,2017 reached 100 million,the number of active users was 26 million,the average daily visit time was 1 hours,and the monthly browsing volume was 18 billion.It's an Internet social platform that can't be ignored.In terms of rumors,there are separate rumor and rumor identification boards.The content is mostly to summarize rumors and urban legends heard by community users,as well as some identification techniques and popular science explanations of rumors.At the same time,there is also a widespread phenomenon that rumors spread in the community and many users spread.Based on social text,audience characteristics and related rumors,social background and other factors,this paper uses text analysis to study cases of rumor,rumor and other sectors,and explores the rumor function of social Q & a community.This article is divided into five chapters.The first chapter is the introduction.First,the relevant concepts,such as "rumor" and "Internet rumor",are introduced.The second is literature review,which is divided into "rumor study" "Research on refuting rumour" and "social question and answer community research".The study of rumors abroad is roughly divided into three stages.The study of domestic rumours began in the early 90 s.By 2011,the rumor research literature in the domestic core journals and CSSCI periodicals broke through three figures,focusing on the micro-blog rumor.China's research on refuting the rumor is focused on network media,focusing on the content of micro-blog's refuting rumours.The research on the Internet media's refuting rumour is mostly focused on the overall situation of macroscopical refuting the rumor and the object of the government to be studied by the government.The last is the introduction of the research method.The second chapter introduces the structure and content production mode of "Zhihu" website.It is known that there are four main plates: the front page,the topic plate,the discovery plate and the question and answer interface.The question and answer interface is the most basic plate.The web site structure is the combination of "father topic-child topic" and "question-answer".On the basis of this website structure,we know that there are mainly two ways of content production: the first is to answer questions and write columns,other users can browse freely;the second is live and paid consulting,and the second one needs to pay.The third chapter is the analysis of the rumor spread phenomenon.It mainly focuses on the reasons why rumors will be believed.It also introduces the typical rumor propagation cases in knowing the inside story.By summarizing and summarizing,there are three reasons to know the reason of the spread of the rumor: the rumor itself has the fuzziness,the importance and the uncertainty.Chinese society is in a period of transition;information disclosure is not mature and transparency needs to be improved.Open registration makes management more difficult,to provide users Nishajuxia,rumors spread of soil.The rumor spread cases in this paper are selected from "Yao Tong fraud" and "New Zealand earthquake,user Tonfenia Meng malicious rumor".We find that there are four stages of rumor: four phases: birth period,incubation period,outbreak period and recession stage.The fourth chapter is the analysis of known rumor information dissemination mode and its characteristics,the dissemination of information "Shannon Weaver" and Schram's model as the foundation,summarizes the basic mode of information dissemination: know the rumor rumor rumors will be sent to various platforms,such as micro-blog,WeChat,knowledge and Post Bar etc..The rumor is received by the witness.They send the rumor information in the form of questions,send them to the Internet,invite or wait for a rumor to answer.The problem is pushed to the front page of the related topic,and the refuter will answer the question,and the problem of the applicant is answered systematically.By means of "point of praise,comment and collection",the applicant will give feedback to the refuter and form a two-way communication process.All the content in the upper stage is pushed to other users' web browsing interface,and other users feed back the content of the rumor.At the same time,combined with the characteristics of Zhi Yu's website,the two rumor patterns of "cluster rumor" and "centralized rumor" are summarized: "cluster rumor" is based on topics and problems,and rumor is made for different types of rumors.The "centralized refuting rumor" is based on the question and column,and refute the rumor of a certain type of rumor or single rumor from different angles.Finally,this chapter analyzes the way of rumor between knowing managers and users,which is based on Netizens' reporting.In case of sufficient examples,the network administrator will delete or fold the related content.If it is a multi-person report or an account that has caused great adverse effects,it will be notified by the official account "knowing the little housekeeper".It is known that the user is mainly to refute the rumor of one or some kind of rumor by writing an answer and a column.The fifth chapter is about the deficiency of the function of refuting the rumor and the improvement strategy.The insufficiency of its function is that it is difficult to continue the rumor work,and the same and similar rumors appear repeatedly,and the information of refuting the rumor is difficult to produce the expected effect.In view of these points,this paper gives the following suggestions: improving the media literacy of netizens,organizing official activities,strengthening popular science propaganda,strengthening official supervision and improving the efficiency of rumor raising.