The Study Of The Central Communist Younth League's Tiktok Communication Content

2018 is the first year of government vibrato.More than 5,724 government affairs numbers have settled in vibrato,officially spreading the national voice to the vibrato platform.Douyin uses groups under the age of 35 as its main users.It is not only a space for leisure,entertainment,information acquisition,and social interaction among young people,but also an important platform for the dissemination of government affairs information.After the government account enters the Douyin platform,how to balance the entertainment characteristics of the platform on a rigorous and authoritative basis,better promote the main theme,deliver positive energy,and establish a good national image is the main content of this article.This article starts from the logical structure relationship among the "Communist Youth League Central",Douyin and users,and takes 541 short video works published after the "Communist Youth League Central" Douyin account settled on the Douyin platform as the research object,using case analysis and text analysis Law,taking the perspective of communication as the starting point,summarizes and analyzes its operation and communication experience from the three aspects of communication content,communication effect and communication strategy,which clarifies the advantages and disadvantages of the "Communist Youth League Central" government vibrato account in communication and operation And,on this basis,give specific solutions to the current development status and existing problems of the short video of government affairs,especially the current development of government affairs vibrato.For government affairs vibrato,first of all,in terms of content production,it is necessary to clearly define its own audience positioning,create differentiated vertical content for different audience groups,and account operations must have their own characteristics to maintain user stickiness.Secondly,in terms of communication platforms,it is necessary to have an in-depth understanding of platform characteristics and use platform hotspots to promote account communication,but also to clarify the scale of entertainment and content attributes.Finally,in the aspect of communication strategy,it is necessary to build a linkage of communication matrix,communicate with each otherand expand the range of communication diameter uniformly,transform the thinking of multiple communication forms in the form of expression,and establish a distinct communication style.