Effects Of Science Communication Under New Media

Scientific literacy is an important part of the quality of citizens.Improving the scientific quality of citizens has a very important significance for enhancing the citizens' ability to understand and use scientific knowledge,improving their quality of life,and enhancing their living standards.This will be of great importance to improve the nation's ability to independently innovate,build an innovative country,and realize the strategy of rejuvenating the country through science and education.To this end,the country has promulgated the "Outline of the National Action Plan for Scientific Literacy(2006-2010-2020)".The aim is to improve the overall scientific quality of citizens through the development of science and technology education,dissemination and popularization.Scientific dissemination and popularization are necessary means to improve the scientific quality of citizens.With the continuous development of science and technology,the media is constantly updating and new-media has sprung.The emergence of new media has had a great influence on our life and has also made the way of information dissemination earth-shaking changes,from the previous newspapers to television broadcasts,further to the current Internet and mobile networks.The creation of new media not only brought new vigor and vitality to science communication,but also made science communication face great challenges.The new media has made science communication transformed from original one-way communication into a two-way interactive communication in which the public can participate.The reliability of science communication and the credibility of the media have been directly monitored by the public.In this paper,taking Micro Blog as an example,we introduce the development of new media and the current status of scientific dissemination of Micro Blog.Finally,we analyze the big data of Micro Blog and research the effects of science communication under new media,through the Qingbo's data platform.By analyzing the factors that affect the effectiveness of Micro Blog science communication,we give targeted strategies to improve the effectiveness of science communication under new media.This article is divided into five chapters.The first chapter mainly introduces the evolution of science communication and the need of the state to raise the citizen's scientific literacy,and lead to our research topics,and the research progress at home and abroad on this topic.The second chapter analyzes the current situation of microblog science communication,and paves the way for the study of the effects of science communication.The third chapter introduces the related theories and evaluation mechanism of scientific communication effects,moreover,provides theoretical support for studying the effects of scientific communication.The fourth chapter takes advantage of the Qingbo's data platform to capture amonthly data for the selected 19 representative Micro Blog science bloggers,simultaneously,analyzes the data obtained,studies the effects of Micro Blog science communication and draws conclusions;The fifth chapter summarizes the effects of Micro Blog science communication,and proposes corresponding solutions to the problems existing in science communication,and improves the scientific communication effect of new media represented by Micro Blog.