Study Of Science Communication On Social Media With The Example Of Micro-blog

Social media is increasingly becoming the mainstream media on the network inChina. With the development of Micro-blog, SNS and IM platform, social mediaplatforms have been the main channel for information sharing. Among various ofinformation, the scientific information definitely is the indispensable one in people’sdaily life, what’s more, the communication of scientific information may havesignificant impact on the national scientific literacy. Therefore, science communicationis always considerated to be very essential. From initial books and magazines, to the TVand broadcasting, and then to the internet, different media have been used by thescientific organizations and governments for science communication, thus, how toproceed effective science communication has become an very important issue. Thewidespread use of social media has made it one of the effective media for sciencecommunication, also, the advantages of social media on information transmission canbe utilized in science communication.This paper emphasizes the necessity of conducting science communication onsocial media, and it studies the statue of science communication on Chinese socialmedia with the examples on micro-blog. At first, this paper introduces the currentapplication situation of social media in China. Then it proves the necessity ofconducting science communication on social media by analyzing the current nationalscientific literacy and weaknesses of science communication nowadays in China.Meanwhile, through the text analyze of official scientific information on Twitter andgeneral scientific information on Sina Micro-blog, it finds out the the deficiencies ofscience communication on Chinese social media. Moreover, in virtue of thequestionnaire, this paper discusses the efficiency and necessity of using social media tocommunicate scientific information from view of audience, and further presents theshortcomings of science communication on social media in China. Finally, this thesisconcludes those deficiencies, combined with the experience overseas of sciencecommunication on social media, it puts forward some basic countermeasures for theeffective science communication on micro-blog in China.