Research On Production Strategy And Problems Of Network Home-made Drama In China

With the country's governance of online infringement,the cost of copyright on the Internet has skyrocketed,which makes video sites that rely on copyright purchases face enormous development difficulties.In addition,the homogeneity of the content of video websites has become increasingly serious in recent years,and it has been unable to meet the diverse entertainment needs of the audience in video viewing.Video sites began to explore content development,trying to reduce the cost of copyright through the development of home-made content and achieve differentiated competition.In this context,network home-made drama came into being.The major video sites continue to innovate in the production strategies of home-made drama on the Internet.By storing high-quality IP resources,using big data technologies,and using UGC+PGC dual-mode,they constantly tap content resources while capturing user interest in a timely manner.Continuously improve the user experience.China's network home-made dramas have undergone a series of development and evolution in exploration and development,and have formed new content features that are different from traditional film and television dramas.However,with the expansion of home-made dramas production scales,there have been such problems as poor quality,inadequate supervision,and homogenization.Severe,single transmission path and other issues.The emergence of many problems makes the development of network home-made dramas into bottleneck period,and it is difficult to form a scaled industrial development road.Through a decade of research and analysis on the status of the development of the drama,we will improve and optimize the home-made dramas from the aspects of improving the quality of content,strengthening supervision,and opening distribution channels,so that our country's network home-made dramas will be more sophisticated and specialized.