Font Size: a A A

At Present, The Research On The Production Mode Of The Network Self-made Drama

Posted on:2018-10-05Degree:MasterType:Thesis
Country:ChinaCandidate:K N ShangFull Text:PDF
GTID:2358330515980624Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
2016 is China's network of self-made drama market flourishing year,the data show the increase of the network self-made drama market unlimited potential.Sufficient to see,as a new industry,network homemade drama in people's lives occupy an increasing proportion.China network drama development has experienced nearly ten years,at the end of 2005,freelancers Hugo adapted Chen Kaige's film "Promise" created homemade video "a steamed buns" into the mass line of sight,on the Internet caused the public Hot,the early "network drama" began to gradually enter the public's attention.Video sites in order to compete between the development and reduce the pressure to buy the copyright and homogeneity,eager to innovation,has been unwilling to just as a platform for the supply side,they began to try homemade content.Network homemade drama came into being,music as the production of "agreement" opened the first of the homemade drama.Fenghuang Wang and PPLive jointly produced network drama "Y.E.A.H" the success of broadcast,means that the real sense of the network of self-made drama was born,representing the era of network homemade drama.As a new industry,network homemade drama with its short production cycle,broadcast flexible,much income characteristics,so that the video site in the same competitive advantage,the majority of video sites have been pro-Lai.The network homemade drama is different from the TV drama,satisfying different audiences,and sought by the audience,with the randomness of the viewing time,the diversity of the subject matter and the strong interaction.Chinese network homemade drama,through the budding period,exploration period,the development period,gradually mature,out of their own unique pace.After several years of exploration,the scale of network investment in self-made drama,production standards are constantly upgrading,becoming more and more specialized;system broadcast mode of continuous innovation,with rapid development,production and broadcasting mode from a single pure Network drama,Zhou broadcast drama,to the "first network background","network platform linkage" mode innovation.From the pre-search content to the production of content and then to the late to the audience,the network made the system made the broadcast mode has changed a lot.In the background of large data age,it provides a great background data support for the production and broadcast mode of network homemade dramas,and it is also an important reason why network self-made dramas are becoming more and more sophisticated and in line with public demand.But the network of home-made drama on the market heavily dependent on IP adaptation,through the Arts En think tank on the 2016 network of self-produced drama TOP25 IP and original proportion of investigation,including IP drama has 12,based on IP adaptation of the original story There are 5,the original story in urgent need of strengthening.At present,the network still has a lot of self-made drama market space,the future direction of the development of self-made network,the network is always the core of self-made drama content.Quality content innovation and diversification is still the video site in the face of network homemade competition in the victory of the key.
Keywords/Search Tags:network self-made drama, production and broadcast mode, big data, development strategy
PDF Full Text Request
Related items