Research On Publishing And Marketing Strategies For China's AR Children's Books In The New Media Age

In the new media era,with the rapid development of technology and the popularization of Internet interconnection,people's reading habits have been greatly changed;the publication,printing and distribution of books have also changed at the same time.Children's Books is the fastest growing category in Chinese publishing industry,and it has always been a dynamic publishing field.Many publishing houses in China have set foot in this field,and have tried various ways to create excellent new varieties in order to win the favor of children's book market.One example is the type of children's book that combines AR technology.AR technology can realize the combination of virtual and reality,real-time interaction,make children's books more stereoscopic and intuitive to the reader,enrich the expression of children's book publication,broaden the publishing ideas,and inject new vitality into the traditional publishing.Since 2014,the number of AR children's books in China has been exploding.Many publishers have tried to arm themselves with AR technology and seize the children's book market.Up to now,the publication of AR children's books in China is still in the developing stage.Through the investigation,it is found that there are still some problems in the publication and distribution of AR children's books in China.The main manifestation is that the classification is not clear;the second is too many suits,the price is too high;the third is the conflict with the traditional educational concept;the fourth is the skill defect of editors themselves;the fifth is the improper coordination of the distribution channel;and the sixth is the hidden trouble of the technology outsourcing.In order to realize the sustainable development of AR children's books in our country,in the aspect of publishing,first,we should refine and grade the readers;second,we should tailor our marketing strategies to create characteristics;third,we should attach importance to the user experience,and investigate regularly;fourth,editors should realize self-evolution.In the aspect of distribution,first,it is necessary to formulate a clear product promotion plan to enhance channel communication,and second,to maintain the technology on a regular basis.