Analysis Of Community Marketing Strategies For Children's Books

This thesis comprehensively uses literature analysis,case studies,and comprehensive analysis to conduct a comprehensive and three-dimensional analysis of the social marketing strategies of children's books in China.It collects the basic data of existing book community marketing,and reads and collates information about community marketing.Related books.Analysis and research on community marketing activities in the children's book market.Selecting the most representative community in children's book marketing as the research object,such as "Children's Book Mama Sanchuanling","Kai Shu's Storytelling" and "Small Package Ma Ma",etc.,to analyze in depth the successes and shortcomings in the operation of the community.It is hoped that it will provide valuable development experience for our traditional children's book publishing organizations.Combine the collected information,sort out the children's book marketing situation,summarize the marketing strategies of the children's community,and sort out and analyze from the perspective of communication science.Based on the analysis of the children's library community marketing strategy,the development direction of traditional children's book publishing institutions under the new media environment is proposed.