The Research Of "The Voice Of China" Media Convergence Strategy

The emergence of the "Super Girls" in 2004 will be China's TV music show has reached a climax.For seven years,"Super Girls" has been on the market and has changed throughout the years.The technology keeps improving,mode of transmission is changing,and the network is constantly changing people's lives.Despite all these improvements and innovations,the TV industry is facing unprecedented challenges.In 2012,the emergence of "The Voice of China" broke the situation,and allowed television viewers to see the new hope."The Voice of China" which derived from The Netherlands program called "The Voice of Holland's" music talent show.China wanted to purchase the copyright to air their own version with ZheJiang satellite TV.There was a huge response once aired,but in 2016,the name of the show had to be changed to "Sing! China" due to copyright issues.The show form changed and gave birth to a new and original music talent show.The use of all kinds of transmissions not only brought huge economic benefits,but at the same time led to the development of China's TV music show.This televised event became known as the example to be followed.In the background of media convergence,creating "good sound" on television has forced new media linkage to become very meaningful.The theory of media convergence and the theory of communication has been displayed in "The Voice of China",and can be used as a sample for text and literature research.This article's first chapter introduces the basis and significance of this topic and the main research method.The early research done embodies the idea of the necessity of research.The second chapter discusses the background of the "The Voice of China" and points out the main factors of success that can have follow-up studies.The third chapter elaborates on the five aspects of media convergence framework.The fourth chapter discusses some thoughts on the development of Chinese TV festivals' purposes.With the emergence of new media,traditional media will definitely have a severe situation.However,the integration of the two transmissions will give full play to the advantages of the media.Not only can this promote the development of traditional media,but also be able to spread throughout China.With research,this paper may provide some references in the development of China's TV music show along with background of media convergence and the linkage of traditional and new media development ideas.