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A Study On The Behavior And Effect Of Chinese Social Media Use Of Social Media In China

Posted on:2017-10-15Degree:MasterType:Thesis
Country:ChinaCandidate:JOOMINHOFull Text:PDF
GTID:2417330590969344Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
Currently information and technology is vastly growing in the society.Internet is not only in our daily life but also used in other varieties of areas.The power of internet is enormous for example in one hour when one posts a statement in one social network more than 1000 people will see your message or will be forwarded to other people.The social media rose above advertisement,newspaper and traditional media yet served as Virtual world questioning the reliance of the information received.All the users naturally learn the computer and internet operation,continuously the usage of these social media is improving.Even though the internet information is not reliable the information obtained from the internet is fresh and very broad thus the user could gain more varieties of answers than what they were searching for.As social media became globalised foreigners who wish to study abroad are increasing.Nowadays more than 500 thousands students are studying abroad;from that majority of those are the Korean students.This essay will introduce the usage of social media and the result of the outcome and analyze the effect.Through the three theory including Usage and satisfaction,Social capital and digital gap the essay will analyze the matter through variable following with correlation analysis and regression analysis.As Korean student studying abroad in China I am gaining knowledge of Chinese culture and I will present the constructive suggestion.
Keywords/Search Tags:Social media, Usage and satisfaction, Social capital, Digital gap
PDF Full Text Request
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