Innovative Research Of Ideological And Political Work In Universities From The Perspective Of We Media

The We Media,represented by Weibo and WeChat,has become an indispensable part of modern life.College students as the network of aboriginal became the major users of We Media quickly.The media widely used has profoundly affected students' learning,life,and ways of thinking,but also has great influence on the ideological and political work in universities.In this paper,we will discuss the opportunity and challenge that the media brought to ideological and political work in universities,and analyze problems and reasons existing in the ideological and political work in universities,based on the practical investigation and thinking,explore the innovation of the ideological and political work in universities from the perspective of media.The thesis is divided into five parts: the first part is the introduction.On the basis of reading,analyzing and thinking of a large number of literatures,this paper analyzes the background and significance of the topic,the present situation of domestic and overseas research,research methods and innovation.The second part related theoretical analysis.This paper analyzes the concept,characteristics,manifestation and future trend of the We Media in combination with the important research materials at domestic and abroad.To summarize the history,concept and status of ideological and political work in universities.This paper discusses the importance of We Media to the ideological and political work in universities.The third part is the opportunity and challenge brought by the media to the ideological and political work in universities.On the one hand,the media challenged the authority of ideological and political workers in universities,affected the physical and mental health of college students and attacked the ideological and political work in universities.On the other hand,the media enriched the carrier of ideological and political work,expanded the time-space scope of ideological and political work,and promoted the object subjectification of ideological and political work.The fourth part is the development reality of ideological and political work under the media.Through investigation and study,we summarized the achievement and problem of the media practice of ideological and political work in universities.The problems include in using the media to carry out the ideological and political work of the subject consciousness that is not strong,the media construction of colleges and universities is inadequate.The college students from the media used in entertainment,irrational tendency.Combined with investigation and practice,from the ideological and political workers quality,the operating mechanism of ideological and political work in universities,the self-education and management ability of college students and social environment four aspects,analyzing the causes of the problem.In the fifth part,the innovation path of ideological and political work is analyzed from the perspective of media.In combination with the proposal put forward by some students and teachers in the process of investigation,a large number of research and analysis,and problems and reasons,we will put forward four countermeasures: strengthening the ideological and political work team construction,improving the ideological and political work in universities running mechanism,improving the ability of college students' self-education,creating a healthy and strong social environment support.Since the media age,the challenges and opportunities coexist,ideological and political work in universities should face the challenge,grasping the opportunity,exerting the advantages of the ideological and political work in universities from the media,and the problems that appeared in the We Media practice of ideological and political work in universities,breaking the new situation of ideological and political work in universities from the perspective of We Media...