The Influence Of Media Integration On The Propaganda And Ideological Work Of Colleges And Universities And The Countermeasures

The publicity and ideological work in colleges and universities is an important substitute for the publicity and ideological work of the university,and promote the reform and development of the school,enhance the cohesion of teachers and students,and create an important public opinion position of the school's good social image.It plays an irreplaceable role in spreading advanced ideology and culture,The world is in the era of development and change,the Internet as the symbol of the fourth spread revolution has come,the media update faster than ever before,the situation is more complex.Therefore,it is an important subject to promote the publicity and ideological work of colleges and universities to dig out the educational resources of publicity media and give full play to the advantages of media convergence.This paper is divided into three parts:In the first part of the paper,we deeply analyze the connotation and extension of publicity and ideological work and media convergence in colleges and universities,as well as their characteristics,tasks and so on,and give a theoretical explanation of the relationship between the two.The second part of the paper from the media integration to the university The author analyzes the influence of the media fusion on the publicity and ideological work in colleges and universities,and constructs the model diagram of the influencing factors.In the paper,the author analyzes the influence of the media fusion on the publicity and ideological work in colleges and universities,The last part puts forward some countermeasures and suggestions to strengthen the media integration to the publicity and ideological work in colleges and universities.Including the following:first,follow the law of communication,expand the way of publicity,adhere to the two-way interactive way,in order to achieve the promotion of publicity,spread the voice of colleges and universities to expand the scope of radiation purposes;second,to enhance the publicity ability to teachers ideological and political work Third,to build a new work leadership mechanism,to explore the scientific management of the operating mechanism,to build a reliable mechanism for the protection of talent,to promote the development of the ideological and political theory of the ideological and political theory of innovation and innovation has always been the introduction of large data analysis to the ideological and ideological work;Set up online public opinion monitoring and handling mechanism.