Research On The Realization Path Of Campus Media Education Function From The Perspective Of Media Convergence

With the development of big data,cloud computing,mobile Internet,and artificial intelligence technology,with the support of national policies,the mainstream media in the country has been competing to open a matrix of media integration,and is making every effort to promote the construction of county-level melted media centers.At a substantial pace,the melted media age is coming.China adheres to the strategic position of giving priority to education,adheres to the education-oriented principle,and comprehensively promotes quality education.The new era has put forward the concept of full-time,full-time,all-round education,and strives to co-ordinate the resources of educating people and educating people.Build an integrated education system.Campus media is an important channel for students to obtain information,an important carrier for educating people,and an important part of the comprehensive implementation of the "three-round education.The development of the melted media has brought severe challenges to the integration and development of campus media.It also provides a soil for reform and innovation.Campus media should consciously adapt to the trend of media development and promote the integration of campus media development and education.Enhance the sense of time,attraction and appeal of educating people.The research perspective of this paper is "melted media".The research object is"campus media",which is mainly the official school-level campus media affiliated to the Propaganda Department of the Party Committee.The purpose of the research is to strengthen the educational function of campus media.In the grasp of the concepts of "melted media" and "campus media",we deeply understand the basic propaganda function of campus media and the extension of ideological guidance,knowledge transfer,emotional cohesion,and practice training.Referring to the official published data of China University New Media Alliance,Qingbo Big Data,Tencent Microschool and collated by myself,such as reading volume,point praise,forwarding volume and so on,this paper summarizes the current campus media education functions rely on the platform towards integration,facing a relatively stable group,diverse ways of expression,established brand products.,and the education function is weaker than the propaganda function,education content can not highlight the core education function,lack of collaborative education,lack of relevant mechanism-driven.Combining with some cases of integration of campus media and social media,it is concluded that the educational function of campus media is facing more opportunities and challenges,contemporaneity,pertinence,permeability,unity,attention,effectiveness,professionalism and synergy.In view of the problems found,the campus media should draw lessons from the experience of innovating the concept,content,resource integration and mechanism of the melted media,enhance the attention,effectiveness,professionalism and synergy,give full play to the educational function of campus media.