Research On The Integration Path Of Campus Mediaand Its Information Product Design

Nowadays,campus media has become leader in college culture transmission. Faced with complex media environment at present, an integration path of campus media is required urgently. This paper analyzes integration path of campus media in China and designs information product for integration. The purpose is to enrich research system of campus media and give reference to integration policy. Moreover this paper intends to provide a general and effective solution for campus media integration. This will promotes the development of campus media by opening up a new idea.Firstly the article analyzes present situation and bottleneck of campus media by studying its types and features. SWOT Matrix Analysis Method and Survey Method are applied to discuss advantage and disadvantage conditions, development opportunity and future challenge. Internal and external environment for campus media integration are summarized to lay a theoretical foundation.Secondly the article adopts Case Analysis Method and Survey Method in 17 countrywide college organizations to form specific media integration method. Campus media is supposed to consider its own condition, organization structure and policy to carry out integration in four aspects of management, resources, execution and product to process integration gradually. Concrete and applicable integration solution is proposed by analyzing typical cases.At last this paper has designed a information product application named “i-HIT”by means of protophase survey, user model establishment, requirements analysis,product design and product evaluation. The application establishes a information product for general integration and provides reference for product in the process of campus media integration.The trend of developing campus media integration contributes to information dissemination, public opinion propagation and public opinion monitoring in college.Meanwhile the integration extends college quality education classroom, spreads college news and disseminates college image to promote innovative development for college culture.